Term
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Definition
| the set of business activities that adds avlue to the products and services sold to consumers for their personal or family use |
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Term
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Definition
| set of firms that facilitate the movement of products from the point of production to the point of sale to the ultimate consumer |
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Term
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Definition
| means that a firm performs more than one set of activities in the channel, such as investments by retailers in wholesaling or manufacturing |
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Term
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Definition
| arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private label merchandise |
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Term
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Definition
| when manufacturer undertakes retailing activities |
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Term
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Definition
| supermarkets compete against other supermarkets, same type of retailers competition |
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Term
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Definition
| indicates how the firm plans to focus its resources to accomplish its objectives |
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Term
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Definition
1. browsing
2. touching and feeling products
3. personal service
4. cash payments
5. entertainment and social experience
6. immediate gratification
7. risk reduction |
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Term
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Definition
1. convenience
2. safety
3. quality of visual presentation |
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Term
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Definition
1. broader selection
2. more information to evaluate merchandise
3. personalization |
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Term
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Definition
| seeking to satisfy a need |
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Term
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Definition
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Term
| multiattribute attitude model |
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Definition
| based on the notion that customers see a retailer, a product, or a service as a collection of attributes or characterisitics |
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Term
| four methods to increase the chances customers will select its store for a visit |
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Definition
1. increase beliefs abou the store's performance
2. decrease the performance belief for competing stores in the consideration set
3. increase customers' importance weights
4. add a new benefit |
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