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ownership; funds investors or owners put into a firm |
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accounting profit minus the cost of equity capital |
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total revenue is less than total costs, including opportunity costs |
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total revenue equals total costs; including opportunity costs |
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the accounting profit that corresponds to a zero economic profit |
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total revenue exceeds total costs, including opportunity costs |
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a firm in a perfectly competitive market structure |
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price that is equal to the minimum point of the average-variable-cost curve |
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a price that is equal to the minimum point of the average-total-cost curve |
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the situation in which the price of a good or service just covers the marginal cost of producing that good or service and people are getting the goods and services that they want |
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the difference between the price firms would have been willing to accept for their products and the price they actually receive |
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a market structure in which there is a single supplier of a product |
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Monopoly firm (monopolist) |
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a single supplier of a product for which there are no close substitutes |
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anything that impedes the ability of firms to begin a new business in an industry in which existing firms are earning positive economic profits |
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a monopoly that arises from economies of scale |
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a monopoly that exists in a limited geographic area |
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a monopoly firm whose behavior is monitored and prescribed by a government entity |
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market power, the ability to set prices |
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a firm that sets the price of the product it sells |
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an attempt by a firm to dominate a market or become a monopoly |
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charging different customers at different prices for the same product |
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the reduction of consumer surplus without a corresponding increase in profit when a perfectly competitive firm is monopolized |
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the behavior that occurs when what is best for A depends on what B does, and what is best for B depends on what A does |
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a description of oligopolistic behavior as a series of strategic moves and countermoves |
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a strategy that produces better results no matter what strategy the opposing firm follows |
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an organization of independent firms whose purpose is to control and limit production and maintain or increase prices and profits |
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actions by oligopolistic firms that can contribute to cooperation and collusion even though the firms do not formally agree to cooperate |
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a pricing policy whereby a firm computes its average cost of producing a product and then sets the price at some percentage above this cost |
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Most-favored customer (MFC) |
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a customer who receives a guarantee of the lowest price and all product features for a certain period of time |
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Accounting Profit Formula |
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Accounting Profit = (PQ) - (cost of resources) (does not include opportunity costs) |
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Economic Profit= accounting profit - cost of equity capital (includes all opportunity costs) |
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Profit is maximized when ___ = ___ |
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Loss is minimized when ___ = ___ |
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