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MicroEconomics Exam 1
Thinking Like an Economist
16
Economics
Undergraduate 2
10/24/2015

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Term
Scarcity Principle
Definition
Although we have boundless needs and wants, the resources available to us are limited. So having more of one good thing usually means having less of another.
Term
The Cost-Benefit Principle
Definition
An individual (or a firm or a society) should take an action if, and only if, the extra benefits from taking the action are at least as great as the extra costs.
Term
Incentive Principle
Definition
A person (or a firm or a society) is more likely to take an action if its benefit rises, and less likely to take it if its cost rises. INCENTIVES MATTER!
Term
Economic Surplus
Definition
The economic surplus from taking any action is the benefit of taking the action minus its cost.
Term
Opportunity Cost
Definition
The opportunity cost of an activity is the value of what must be forgone to undertake the activity.
Term
Sunk Cost
Definition
A cost that is beyond recovery at the moment a decision must be made.
Term
Marginal Cost
Definition
the increase in total cost that results from carrying out one additional unit of an activity.
Term
Marginal Benefit
Definition
The increase in total benefit that results from carrying out one additional unit of an activity.
Term
Average Cost
Definition
The total cost of undertaking units of an activity divided by n.

total cost/n
Term
Average Benefit
Definition
The total benefit of undertaking n units of an activity divided by n.

total benefit/n
Term
Normative Economic Principle
Definition
One that says how people SHOULD behave.
Term
Positive Economic Principle
Definition
One that predicts how people WILL behave.
Term
Microeconomics
Definition
The study of individual choice under scarcity and its implications for behavior of prices and quantities in individual markets.
Term
Macroeconomics
Definition
The study of the performance of national economies and the policies that governments use to try to improve that performance.
Term
Rational Person
Definition
someone with well-defined goals who tries to fulfill those goals as best he or she can.

The Cost-Benefit Principle is a fundamental tool for the study of how rational people make choices.
Term
Economics
Definition
The study of how people make choices under conditions of scarcity and of the results of those choices for society
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