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– A voluntary agreement between firms involving exchange, sharing, or co-developing of products, technologies, or services |
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Contractual (non-equity-based) Alliances |
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– Alliances between firms that are based on contracts and do not involve the sharing of ownership |
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– Alliances based on ownership or financial interest between firms |
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– One firm invests in another as a strategic investor |
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– both firms invest in each other to become cross-shareholders |
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– transfer of the control of operations and management from one firm (target) to another (acquirer), the former becoming a unit of the latter |
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– the combination of operations and management of two firms to establish a new legal entity |
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Antitrust concerns Entry mode requirements |
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The normative pillar – collective norms The cognitive pillar – internalized, taken-for-granted values and beliefs that guide alliances and acquisitions |
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– An investment in real operations as opposed to financial capital |
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Relational (or collaborative) capabilities |
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– capability to successfully manage inter-firm relationships |
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– A situation in which alliance partners aim to outrun each other by learning the “tricks” from the other side as fast as possible |
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Reducing costs, risks, and uncertainties Accessing complementary assets and learning opportunities Possibilities to use alliances as real options |
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Choosing wrong partners Potential partner opportunism Risks of helping nurture competitors (learning race) |
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– the difference between the acquisition price and the market value of target firms |
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– the effective matching of complementary strategic capabilities between firms |
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– the similarity in cultures, systems, and structures between firms |
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