Term
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Definition
any activity that seeks to provide goods and services to others while operating at a profit |
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Term
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Definition
surrounding factors that either help or hinder the development of business |
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Term
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Definition
electronic storage file where info is kept |
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Term
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Definition
statistical study of the human population with regard to its size, density and other characteristics such as age, race, gender, and income |
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Term
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Definition
giving frontline works the responsibility, authority, and freedom to respond quickly to customers requests. |
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Term
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Definition
a person who risks time and money to start and manage a business |
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Term
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Definition
the resources used to create wealth: land, labor, capital, entrepreneurship, and knowledge |
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Term
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Definition
tangible products such as computers, clothing, cars, and appliances |
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Term
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Definition
the obtaining of private information about a person, such a social security number and/or credit card number; and using that information for illegal purposes, such as buying things with it |
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Term
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Definition
when a business's expenses are more than its revenues |
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Term
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Definition
an organization whose goals do not include making a personal profit for its owners or organizers |
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Term
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Definition
assigning various functions, such as accounting, production, security, maintenance, and legal work, to outside organizations |
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Term
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Definition
amount of output you generate given the amount of input |
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Term
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Definition
amount of money a business earns above and beyond what it spends for salaries and other expenses |
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Term
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Definition
general well-being of a society in terms of political freedom, a clean natural environment, education, health care, safety, free time, and everything else that leads to satisfaction and joy |
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Term
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Definition
value of what is received for goods sold, services rendered, and other financial sources |
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Term
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Definition
chance of loss, degree of probability of loss and the amount of possible loss |
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Term
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Definition
intangible products (i.e. products that acn't be held in your hand) such as education, health care, insurance, recreation, and travel and tourism |
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Term
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Definition
all the people who stand to gain or lose by the policies and activities of a business |
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Term
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Definition
amount of goods and services people can buy with the money they have |
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Term
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Definition
everything from phones and copiers to computers, medical imaging devices, personal digital assistants and various software programs that make business processes more efficient and productive |
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Term
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Definition
advantage that exists when a country as a monopoly on producing a specific product or is able to produce it more efficiently than all other countries |
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Term
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Definition
difference between money coming into a country (from exports) and money leaving the country (for imports) plus money flows from other factors such as tourism, foreign aid, military expenditures, and foreign investment |
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Term
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Definition
total value of a nation's exports compared to its imports over a particular period |
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Term
comparative advantage theory |
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Definition
theory that states that a country should sell to other countries those products that it produces most effectively and efficiently and buy from other countries those products that it cannot produce as effectively of efficiently |
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Term
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Definition
a foreign country's production of private-label goods to which a domestic company then attaches its brand name or trademark; also called outsourcing |
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Term
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Definition
a complex form of bartering in which several countries may be involved, each trading goods for goods or sevices for service |
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Term
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Definition
lowering the vlaue of a nation's currency relative to other currencies |
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Term
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Definition
selling products in a foreign country at lower prices than those charged in the producing country |
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Term
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Definition
a complete ban on the import or export of a certain product or stopping all trade with a particular country |
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Term
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Definition
value of one nation's currency relative to the currencies of other countries |
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Term
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Definition
selling products to another country |
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Term
foreign direct investment |
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Definition
the buying of permanent property and businesses in foreign nations |
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Term
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Definition
a company owned in a foreign country by another company (called the parent company) |
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Term
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Definition
the movement of goods and services among nations without political or economic barriers |
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Term
General Agreement on Tariffs and Trade (GATT) |
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Definition
a 1948 agreement that established an international forum for negotiating mutual reductions in trade restrictions |
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Term
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Definition
buying products from another country |
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Term
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Definition
a limit on the number of products in certain categories that a nation can import |
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Term
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Definition
a partnership in which two or more companies (often from different countries) join to undertake a major project |
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Term
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Definition
global strategy in which a firm (the licensor) allows a foreign company (the licensee) to produce its product in exchange for a fee (a royalty) |
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Term
multinational corporation |
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Definition
an organization that manufactures and markets products in many different countries and has multinational stock ownership and multinational management |
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Term
North American Free Trade Agreement (NAFTA) |
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Definition
agree that created a free trade area among the U.S., Canada, and Mexico |
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Term
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Definition
a long term partnership between two or more companies established to help each company build competitive market advantages |
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Term
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Definition
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Term
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Definition
an unfavorable balance of trade; occurs when the valueo f a country's imports exceeds that of its exports |
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Term
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Definition
use of government regulations to limit the import of goods and services. Advocates of trade protectionism believe that it allows domestic producers to survive and grow, producing more jobs |
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Term
world trade organization (WTO) |
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Definition
the international organization that replaced the General Agreement on Tariffs and Trade, and was assigned the duty to mediate trade disputes among nations |
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Term
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Definition
total value of a nation's exports compared to its imports over a particular period |
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Term
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Definition
loss of the best and brightest people to other countries |
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Term
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Definition
periodic rises and falls that occur in all economies over time |
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Term
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Definition
economic system in which all or most of the factors of production and distribution are privately owned and operated for profit |
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Term
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Definition
economic systems in which the government largely decides what goods and services will be produced, who will get them, and how the economy will grow |
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Term
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Definition
an economic and political system in which the state (the government) makes almost all economic decisions and owns almost all the major factors of production |
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Term
consumer price index (CPI) |
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Definition
monthly statistics that measure that pace of inflation or deflation |
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Term
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Definition
situation in which prices are declining |
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Term
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Definition
quantity of products that people are willing to buy at different prices at a specific time |
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Term
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Definition
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Term
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Definition
a situation in which price increase are slowing (teh inflation rate is declining) |
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Term
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Definition
study of how society chooses to employ resources to produce goods and services and distribute them for consumption among various competing groupos and individuals |
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Term
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Definition
federal government's efforts to keep the economy stable by increasing efforts to keep the economy stable by increasing or decreasing taxes or government spending |
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Term
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Definition
economic system in which the market largely determines what goods and services get produced, who gets them and how the economy grows |
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Term
gross domestic product (GDP) |
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Definition
total value of final goods and services produced in a country in a given year |
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Term
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Definition
general rise in the prices of goods and services over time |
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Term
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Definition
phrase coined by Adam Smith to describe the process that turns self-directed gain into social and economic benefit for all |
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Term
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Definition
part of economics study that looks at the operation of a nation's economy as a whole |
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Term
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Definition
price determined by supply and demand |
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Term
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Definition
part of economics study that looks at the behavior of people and organizations in particular markets |
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Term
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Definition
economic systems in which some allocation of resources is made by the market and some by the government |
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Term
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Definition
management of the money supply and interest rates |
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Term
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Definition
market situation in which a large number of sellers produce products that are very similar but that are perceived by buyers as different |
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Term
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Definition
market in which there is only one seller for a product or service |
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Term
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Definition
sum of government deficits over time |
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Term
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Definition
form of competition in which just a few sellers dominate the market |
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Term
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Definition
market situation in which there are many sellers in a market and no seller is large enough to dictate the price of a product |
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Term
producer price index (PPI) |
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Definition
an index that measures prices at teh wholesale level |
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Term
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Definition
two or more consecutive quarters of decline in teh GDP |
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Term
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Definition
study of how to increase resources and to create the conditions that will make better use of those resources |
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Term
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Definition
an economic system based on the premises that some, if not most, basic businesses should be owned by the government so that profits can be evenly distributed among the people |
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Term
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Definition
quantity of products that manufacturers or owners are willing to sell at different prices at a specific time |
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Term
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Definition
number of civilians at least 16 years old who are unemployed and tried to find a job within the prior four weeks |
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Term
conventional (C) corporation |
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Definition
a state-chartered legal entity with authority to act and have liability separate from its owners |
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Term
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Definition
a legal entity with authority to act and have liability separate from its owners |
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Term
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Definition
right to use a specific business's name and sell its products or services in a given territory |
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Term
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Definition
an arrangement whereby someone with a good idea for a business sells that rights to use the business name and sell a product or service to others in a given territory |
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Term
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Definition
a person who buys a franchise |
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Term
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Definition
a company that develop a product concept and sells and others the rights to make and sell the products |
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Term
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Definition
an owner (partner) who has unlimited liability and is active in managing the firm |
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Term
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Definition
a partnership in which all owners share in operating the business and in assuming liability for the business's debts |
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Term
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Definition
responsibility of a business's owners for losses only up to the amount they invest |
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Term
limited liability company |
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Definition
a company similar to an S corporation but without the special eligibility requirements |
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Term
limited liability partnership (LLP) |
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Definition
partnership that limits partners' risk of losing their personal assets to only their own acts and omissions and to the acts and omissions of people under their supervision |
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Term
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Definition
an owner who invests money in the business but does management responsibility or liability for losses beyond the investment |
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Term
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Definition
partnership with one or more general partners and one or more limited partners |
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Term
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Definition
a legal form of business with two or more owners |
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Term
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Definition
unique government creation that looks like a corporation but is taxed like sole proprietorships and partnerships |
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Term
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Definition
a business that is owned, and usually managed, by one person |
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Term
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Definition
responsibility of business owners for all of the debts of the business |
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Term
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Definition
a detailed written statement that describes the nature of the business, the target market, the advantages the business will have in relation to competition, and the resources and qualifications of the owners |
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Term
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Definition
specific geographic areas to which governments try to attract private business investment by offering lower taxes and other government support |
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Term
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Definition
a group of experienced people from different areas of business who join together to form a managerial team with the skills needed to develop, make, and market a new product |
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Term
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Definition
accepting the risk of starting and running a business |
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Term
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Definition
centers that offer new businesses low-cost offices with basic business services |
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Term
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Definition
creative people who work as entrepreneurs within corporations |
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Term
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Definition
people with unsatisfied wants and needs who have both the resources and the willingness to buy |
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Term
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Definition
entrepreneurs willing to accept the risk of starting and managing the type of business that remains small, lets them do the kind of work they want to do, and offer them a balanced lifestyle |
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Term
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Definition
a business that is independently owned and operated, is not dominant in its field of operation, and meets certain standards of size (set by the Small Business Adminstration) in terms of employees or annual receipts |
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Term
Small Business Adminstration (SBA) |
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Definition
a U.S. government agency that advises and assists small businesses by providing management training and financial advice and loans |
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Term
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Definition
leadership style that involves making managerial decisions without consulting others |
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Term
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Definition
coming up with as many solutions to a problem as possible in a short period of time with no censoring of ideas |
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Term
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Definition
skills that involve the ability to picture the organization as a whole and the relationship among its various parts |
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Term
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Definition
process of preparing alternative courses of action that may be used if the primary plans don't achieve the organization's objectives |
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Term
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Definition
a management function that involves establishing clear standards to determine whether or not an organization is progressing for doing a good job, and taking corrective action if they are not |
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Term
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Definition
choosing among two or more alternatives |
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Term
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Definition
giving workers the education and tools they need to make decisions |
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Term
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Definition
dealers, who buy products to sell to others, and ultimate customers (or end customers), who buy products for their own personal use |
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Term
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Definition
leadership style involves managers setting objectives and employees being relatively free to do whatever it takes to accomplish those objectives |
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Term
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Definition
broad, long-term accomplishments an organization wishes to attain |
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Term
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Definition
skills that involve communicaiton and motivation; they enable managers to work through and with people |
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Term
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Definition
individuals and units within thhe firm that receive services from other individuals or unit |
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Term
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Definition
finding the right info, keeping the info in a readily accessible place, and making the info known to everyone in the firm |
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Term
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Definition
creating a vision for the organization and guiding, training, coaching, and motivating others to work effectively to achieve the organizations goals and objectives |
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Term
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Definition
process used to accomplish organizational goals through planning, organizing, leading, and controlling people and other organizational resources |
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Term
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Definition
level of management that includes general managers, division managers, and branch and plant managers who are responsible for tactical planning and controlling |
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Term
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Definition
outline of the fundamental purposes of an organization |
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Term
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Definition
specific, short-term statements detailing how to achieve the organization's goals |
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Term
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Definition
process of setting work standards and schedules necessary to implement the company's tactical objectives |
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Term
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Definition
visual device that shows relationships among people and divides the organization's work; it shows who is accountable for the completion of specific work and who reports to whom |
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Term
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Definition
management function that includes designing the structure of the organization and creating conditions and systems in which everyone and everything work together to achieve the organization's goal and objectives |
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Term
participative (democratic) leadership |
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Definition
leadership style that consists of managers and employees working together to make decisions |
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Term
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Definition
management function that includes anticipating trends and determining the best strategies and tactics to achieve organizational goals and objectives |
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Term
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Definition
listing all the pluses for a solution in one column, all the minuses in another; and the implications in a third column |
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Term
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Definition
management function that includes hiring, motivating, and retaining the best people available to accomplish the company's objectives |
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Term
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Definition
process of solving the everyday problems that occur |
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Term
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Definition
process of determing the major goals of the organization and the policies and strategies for obtaining and using resources to achieve thos goals |
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Term
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Definition
managerswho are directly responsible for supervising workers and evaluating their daily performance |
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Term
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Definition
planning tool used to analyze an organization's strengths, weaknesses, opportunities, and threats |
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Term
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Definition
process of developing detailed, short-term statements about what is to be done, who is to do it, and how it is to be done |
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Term
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Definition
skills that invovle the ability to perform tasks in a specific discipline or department |
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Term
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Definition
highest level of management, consisting of the president and other key company executives who develop strategic plans |
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Term
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Definition
encompassing explanation of why the organization exists and where it's trying to head |
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Term
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Definition
comparing an organization's practices, processes,and products against the world's best |
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Term
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Definition
organization with many layers of managers who set rules and regulations and oversee all decisions |
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Term
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Definition
organization structure in which decision-making authority is maintained at the top level of management at the company's headquarters |
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Term
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Definition
line of authority that moves from the top of a hierarchy to the lowest level |
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Term
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Definition
functions that the organization can do as well as or better than any other organization in the world |
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Term
cross functional self-managed teams |
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Definition
groups of employees from different departments who work together on a long-term basis |
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Term
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Definition
organization structure in which decision-making is delegated to lower-level managers more familiar with local conditions than headquarters management could be |
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Term
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Definition
dividing of organizational functions into separate units |
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Term
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Definition
situation in which companies can reduce their production costs if they can purchase raw materials in bulk |
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Term
flat organization structure |
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Definition
organization structure that has few layers of management and a broad span of control |
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Term
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Definition
structure that details lines of responsibility, authority, and position |
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Term
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Definition
system in which one person is at the top of the organization and there is a ranked or sequential ordering from the top down of managers who are responsible to that person |
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Term
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Definition
system of relationships and lines of authority that develops spontaneously as employees meet and form power centers |
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Term
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Definition
organization that has contact people at the top and the chief executive officer at the bottom of the organization chart |
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Term
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Definition
organization that has direct two-way lines of responsibility, authority, and communication running from the top to the bottom of the organization, with all people reporting ot only one supervisor |
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Term
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Definition
employees who are part of the chain of command that is responsible for achieving organizational goals |
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Term
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Definition
part of the production process that puts together components |
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Term
computer aided designed (CAD) |
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Definition
use of computers in the design of products |
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Term
computer aided manufacturing (CAM) |
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Definition
use of computers in the manufacturing of products |
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Term
computer integrated manufacturing (CIM) |
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Definition
uniting of computer-aided design with computer-aided manufacturing |
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Term
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Definition
production process in which long production runs turn out finished goods over time |
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Term
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Definition
in a PERT network, the sequence of tasks that takes the longest time to complete |
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Term
enterprise resource planning |
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Definition
a computer applicaiton that enables multiple firms to manage all of their operations (finance, requirements planning, human resources, and order fulfillment) on the basis of a single, integrated set of corporate data |
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Term
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Definition
physical arrangement of resources (including people) in the production process |
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Term
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Definition
process of selecting a geographic location for a company's operations |
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Term
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Definition
designing machines to do multiple tasks so that they can produce a variety of products |
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Term
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Definition
value added by the creation of finished goods and services, such as the value added by taking silicon and making computer chips or putting services together to create a vacation package |
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Term
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Definition
bar graphs showing production managers what projects are being worked on and what stage they are in at given time |
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Term
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Definition
production process in which the production run is short and the machines are changed frequently to make different products |
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Term
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Definition
collection of the best practices for managing an organization's impact on the environment |
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Term
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Definition
common name given to quality management and assurance standards |
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Term
just in time (JIT) inventory control |
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Definition
production process in which a minimum of inventory is kept on the premises and parts, supplies, and other needs are delivered just in time to go on the assembly line |
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Term
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Definition
production of goods using less of everything compared to mass production |
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Term
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Definition
tailoring products to meet the needs of individual customers |
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Term
materials required planning (MRP) |
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Definition
computer-based production management system that uses sales forecasts to make sure that needed parts and materials are available at the right time and place |
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Term
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Definition
specialized area in management that converts or transforms resources (including human resources) into goods and services |
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Term
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Definition
part of the production process that physically or chemically changes materials |
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Term
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Definition
creation of finished goods and services using the factors of production: land, labor, capital, entrepreneurship, and knowledge |
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Term
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Definition
term used to describe all the activities managers do to help their firms create goods |
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Term
program evaluation and review technique (PERT) |
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Definition
method for analyzing the tasks involved in completing a given project, estimating the time needed to complete each task, and identifying the minimum time needed to complete the total project |
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Term
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Definition
function in a firm that searches for quality material resources, finds the best suppliers, and negotiates the best price for goods and services |
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Term
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Definition
consistently producing what the customer wants while reducing errors before and after delivery to the customer |
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Term
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Definition
quality measure that allows only 3.4 defects per million opportunities |
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Term
statistical process control (SPC) |
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Definition
process of taking statistical samples of product components at each stage of the production process and plotting those results on a graph. Any variances from quality standards are recognized and can be corrected if beyond the set standards |
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Term
stastical quality control (SQC) |
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Definition
process some managers use to continually monitor all phases of the production process to assure that quality is being built into the product from the beginning |
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Term
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Definition
idea that employees try to maintain equity between inputs and outputs compared to others in similar positions |
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Term
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Definition
Victor Vroom's theory that the amount of effort employees exert on a specific task depends on their expectations of the outcome |
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Term
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Definition
something given to you by someone else as recognition for good work; can be pay increases, praise, and promotions |
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Term
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Definition
idea that setting ambitious but attainable goals can motivate workers and improve performance if the goals are accepted, accompanied by feedback, and facilitated by organizational conditions |
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Term
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Definition
tendency for people to behave differently when they know they are being studied |
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Term
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Definition
Herzberg's theory of motivating factors, job factors that can cause dissatisfaction if missing ut that do not necessaily motivate employees if increased |
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Term
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Definition
personal satisfaction you feel when you perform well and complete goals |
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Term
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Definition
job enrichment strategy that involves combining a series of task into one challenging and interesting |
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Term
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Definition
motivational strategy that emphasizes motivating the worker through the job itself |
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Term
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Definition
job enrichment strategy that involves moving employees from one job to another |
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Term
management by objectives (MBO) |
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Definition
a system of goal setting and implementation that involves a cycle of discussion, review, and evaluation of objectives among top and middle-level managers, supervisors, employees |
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Term
Maslow's hierarchy of needs |
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Definition
theory of motivation based on unmet human needs from basic physiological needs to safety, social, and esteem needs to self-actualization needs |
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Term
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Definition
in Herzberg's theory of motivating factors, job factors that caused employees to be productive and that give them satisfaction |
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Term
principle of motion economy |
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Definition
theory developed by Frank and Lillian Gilbreth that every job can be broken down into a series of elementary motions |
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Term
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Definition
studying workers to find the most efficient ways of doing things and then teaching people those techniques |
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Term
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Definition
studies begun by Frederick Taylor, of which tasks must be performed to complete a job and the time needed to do each task |
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Term
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Definition
employment activities designed to "right past wrongs" by increasing opportunities for minorities and women |
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Term
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Definition
training programs involving a period during which a learner works alongside an experienced employee to master the skills and procedures of a craft |
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Term
cafeteria-style fringe benefits |
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Definition
fringe benefits plan that allows employees to choose the benefits they want up to a certain dollar amount |
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Term
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Definition
work schedule that allows an employee to work a full number of hours per week but in fewer days |
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Term
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Definition
workers who do not have the expectation of regular, full-time employment |
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Term
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Definition
in a flextime plan, the period when all employees are expected to be at their job stations |
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Term
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Definition
activity that introduces new employees to the organization |
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Term
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Definition
work schedule that gives employees some freedom to choose when to work, as long as they work the required number of hours |
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Term
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Definition
benefits such as leave pay, vacation pay, pension plans, and health plans that represent additional compensation to employees beyond base wages |
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Term
human resources management |
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Definition
process of determining human resource needs then recruiting, selecting, developing, motivating, evaluating, compensating, and scheduling employees to achieve organizational goals |
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Term
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Definition
study of what is done by employees who hold various job titles |
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Term
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Definition
summary of the objectives of a job, the type of work to be done, the responsibilities and duties, the working conditions, and the relationship of the job to other functions |
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Term
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Definition
an arrangement whereby two part-time employees share one full-time job |
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Term
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Definition
use of equipment that duplicated job conditions and tasks so that trainees can learn skills before attempting them on the job |
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Term
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Definition
written summary of the minimum qualifications required of workers to do a particular job |
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Term
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Definition
process of training and educating employees to become good managers and then monitoring the progress of their managerial skills over time |
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Term
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Definition
experienced employee who supervises, coaches, and guides lower-level employees by introducing them to the right people and generally being their organizational sponsor |
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Term
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Definition
using communications technology and other means to link organizations and allow them to work togetheron common objectives |
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Term
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Definition
training that occurs way from the workplace and consists of internal or external programs to develop any of a variety of skills or to foster personal development |
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Term
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Definition
training in which the employee immediately begins his or her task and learns by doing, or watches others for a while and then inmitates them, all right at teh workplace |
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Term
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Definition
training in whcih the employee immediately beings his or her tasks and learns by doing, or watches others for a while and then imitates them, all right at the workplace |
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Term
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Definition
an evaluation in which the performance level of employees is measured against established standards to make decisions about promitions compensation, additional training, or firing |
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Term
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Definition
set of activities used to obtain a sufficient number of the right people at the right time |
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Term
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Definition
discrimination against whites or males in hiring or promoting |
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Term
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Definition
process of gathering info and deciding who should be hired, under legal guidelines, for the best interests of the individual and the organization |
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Term
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Definition
all attempts to improve productivity by increasing an employee's ability to perform. |
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Term
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Definition
training done in schools where employees are taught on equipment similar to that used on the job |
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Term
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Definition
clause in a labor management agreement that says employers may hire nonunion workers |
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Term
American Federation of Labor (AFL) |
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Definition
organization of craft unions that championed fundamental labor issues |
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Term
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Definition
agreement to bring in an impartial third party (a single arbitrator or a panel of arbitrators) to render a binding decision in a labor dispute |
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Term
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Definition
range of options between the initial and final offer that each party will consider before negotiations dissolve or reach an impasse |
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Term
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Definition
Formal process whereby a union is recognized by the National Labor Relations Board (NLRB) as the bargaining agent for a group of employees |
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Term
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Definition
clause in a labor management agreement that specified workers had to be members of a union before being hired (was outlawd by the Taft Hartley Act in 1947) |
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Term
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Definition
process whereby union and management representatives form a labor management agreement, or contract for workers |
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Term
Congress of Industrial Oraganizations |
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Definition
union organizations of unskilled workers; broke away from the AFL in 1935 and rejoined in 1955 |
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Term
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Definition
when workers in a critical industry return to their jobs while the union and management continue negotiations |
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Term
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Definition
organization of skilled specialists in a particular craft or trade |
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Term
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Definition
process by which workers take away a union's right to represent them |
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Term
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Definition
concessions made by union members to management |
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Term
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Definition
charage by employees that management is not abiding by the terms of negotiated labor-management agreement |
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Term
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Definition
labor organizations of unskilled and semiskilled workers in mass-production industries such as automobiles and mining |
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Term
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Definition
court order directing someone to do something or refrain from doing something |
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Term
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Definition
first national labor union; formed in 1869 |
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Term
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Definition
attempt by management to put pressure on unions by temporarily closing the business |
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Term
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Definition
use of a third party, called a mediator; who encourages both sides in a dispute to continue negotiating and often makes suggestions for resolving the dispute |
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Term
negotiated labor-management agreement (labor contract) |
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Definition
agreement that sets the tone and clarifies the terms under which management and labor agree to function over a period of time |
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Term
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Definition
agreement in right to work states that gives workers the option to join or not join a union, if one exists in their workplace |
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Term
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Definition
when a union encourages both its members and the general public not to buy the products of a firm involved in a labor dispute |
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Term
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Definition
legislation that gives workers the right, under an open shop, to join or not join a union if it is present |
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Term
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Definition
attempt by labor to convince others to stop doing business with a firm that is the subject of a primary boycott; prohibited by teh Taft-Hartley Act |
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Term
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Definition
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Term
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Definition
union officials who work permanently in an organization and represent employee interests on a daily basis |
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Term
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Definition
union strategy in which workers refuse to go to work |
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Term
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Definition
workers hired to do the jobs of striking workers until the labor dispute is resolved |
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Term
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Definition
employee organization that has the main goal of representing members in employee-management bargaining over job-related issues |
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Term
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Definition
provision in a negotiated labor-management agreement that stipulates that employees who benefit from a union must either officially join or at least pay dues to the union |
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Term
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Definition
clause in a labor management agreement that says workers do not have to be members of a union to be hired, but must agree to join the union within a prescribed period |
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Term
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Definition
type of contract that required employees to agree as a condition of employment not to join a union; prohibited by the Norris-LaGuardia Act in 1932 |
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Term
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Definition
dividing the market by determing which benefits of the product to talk about |
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Term
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Definition
word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors |
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Term
business-to-business (B2B) market |
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Definition
all the individuals and organizations that want goods and services to used in producing other goods and service or to sell, rent, or supply goods to others |
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Term
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Definition
all the individuals or households that want goods and services for personal consumption or use |
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Term
customer relationship management (CRM) |
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Definition
process of learning as much as possible about customers and doing everything you can to satisfy them--or even exceed their expectations--with goods and services over time |
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Term
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Definition
dividing the market by age, income, and education level |
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Term
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Definition
process of identifying the factors that can affect marketing success |
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Term
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Definition
small group of people who meet under the direction of discussion leader communicate their opinions about an organization, its products, or other given issues |
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Term
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Definition
dividing the marketing with market by geographic area |
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Term
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Definition
process of planning and executing the conception, pricing, promotion, and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives |
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Term
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Definition
a three-part business philosophy: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation |
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Term
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Definition
ingredients that go into a marketing program: product, price, place, and promotion |
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Term
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Definition
analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions |
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Term
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Definition
process of dividing the total market into groups whose members have similar characteristics |
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Term
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Definition
developing products and promotions to please large groups of people |
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Term
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Definition
process of finding small but profitable market segments and designing or finding products for them |
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Term
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Definition
developing a unique mix of goods and services for each individual customer |
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Term
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Definition
data that you gather about yourself (not from secodary sources such as books and magazines) |
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Term
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Definition
any physical good, service, or idea that satisfies a want or need plus anything that would enhance the product in the eyes of consumers, such as the brand |
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Term
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Definition
all the techniques sellers use to motivate people to buy their products or services |
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Term
psychographic segmentation |
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Definition
dividing the market using the group's values, attitudes, and interests |
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Term
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Definition
marketing strategy with the goal of keeping individual customers over time by offering them products that exactly their requirements |
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Term
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Definition
info that has already been compiled by others and published in journals and books or made available online |
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Term
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Definition
marketing directed toward those groups (market segments) an organization decides it can serve profitably |
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Term
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Definition
process of testing products among potential users |
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Term
volume, or usage, segmentation |
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Definition
dividing the market by usage (volume of use) |
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Term
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Definition
name, smybol, or design (or combo thereof) that identifies that goods or services of one seller or group of sellers and distinguishes them from the goods and services of competitors |
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Term
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Definition
linking of a brand to other favorable images |
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Term
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Definition
how quickly or easily a given brand name comes to mind when a product category is mentioned |
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Term
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Definition
combo of factors--such as awareness, loyalty, perceived quality, images, and emotions--that people associate with a given brand name |
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Term
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Definition
degree to which customers are satisfied, like the brand, and are committed to furtehr purchase |
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Term
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Definition
manager who has direct responsibility for one brand or one product line |
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Term
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Definition
process used to determine profitability at various levels of sales |
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Term
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Definition
grouping two or more products together and pricing them as a unit |
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Term
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Definition
promoting a product to distributors and retailers to get wide distribution, and developing strong advertising and sales campaigns to generate and maintain interest in the product among distributors and consumers |
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Term
competition-based pricing |
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Definition
a pricing strategy based on what lal the other competitors are doing |
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Term
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Definition
taking a product idea to consumers to test their reactions |
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Term
convenience goods and services |
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Definition
products that the cosumer wants to purchase frequently and with a minimum of effort |
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Term
dealer (private-label) brands |
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Definition
products that don't carry the manufacturer's name but carry a distributor or retailer's name instead |
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Term
everyday low pricing (EDLP) |
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Definition
setting prices lower than competitors and then not having any special sales |
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Term
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Definition
nonbranded products that usually sell at a sizable discount compared to national or private label brands |
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Term
high-low pricing strategy |
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Definition
setting prices that are higher than EDLP stores, but having many special sales where the prices are lower than competitors' |
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Term
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Definition
products used in the production of other products |
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Term
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Definition
illegal copies of national brand name goods |
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Term
manufacturers' brand names |
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Definition
brand names of manufacturers that distribute products nationally |
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Term
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Definition
strategy in which a product is priced low to attract many customers and discourage competition |
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Term
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Definition
procedure by which one or more dominant firms set the pricing practices that all competitors in an industry follow |
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Term
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Definition
making cost estimates and sales forecasts to get a feeling for profitability of new-product ideas |
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Term
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Definition
creation of real or perceived product differences |
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Term
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Definition
theoretical model of what happens to sales and profits for a product class over time |
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Term
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Definition
group of products that are physically similar or are intended for a similar market |
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Term
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Definition
combination of product lines offered by a manufacturer |
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Term
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Definition
process designed to reduce the number of new-product ideas being worked on at any one time |
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Term
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Definition
pricing goods and services at price points that make the product appear less expensive than it is |
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Term
shopping goods and services |
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Definition
those products that the consumer buys only after comparing value, quality, price, and style from a variety of sellers |
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Term
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Definition
strategy in which a new product is priced high to make optimum profit while there's little competition |
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Term
speciality goods and services |
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Definition
consumer products with unique characteristics and brand identity |
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Term
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Definition
designing a product so that it satisfies customers and meets the profit margins desired by the firm |
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Term
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Definition
all the expenses that remain the same no matter how many products are made or sold |
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Term
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Definition
everything that consumers evaluate when deciding whether to buy something |
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Term
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Definition
brand that has been given exclusive legal protection for both the brand name nad the pictorial design |
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Term
unsought goods and services |
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Definition
products that consumers are unaware of, haven't necessarily thought of buying, or find that they need to solve an unexpected problem |
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Term
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Definition
good quality at a fair price |
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Term
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Definition
costs that change according to the level of production |
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Term
administered distribution system |
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Definition
distributions and other government organizations created by Congress or state legislatures with delegated power to pass rules and regulations within their mandated area of authority |
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Term
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Definition
marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods |
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Term
cash-and-carry wholesaler |
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Definition
wholesalers that serve mostly smaller retailers with a limited assortment of products |
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Term
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Definition
whole set of marketing intermediaries, such as wholesalers and retailers that join together to transport and store goods in their path (or channel) from producers to consumers |
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Term
contractual distribution system |
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Definition
distribution system in which members are bound to cooperate through contractual agreements |
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Term
corporate distribution system |
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Definition
distribution system in which all of the organizations in the channel of distribution are owned by one firm |
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Term
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Definition
any activity that directly links manufacturers or intermediaries with the ultimate consumer |
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Term
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Definition
selling to consumers in their homes or where they work |
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Term
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Definition
wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer |
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Term
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Definition
selling goods and services to ultimate customers (i.e. you and me) over the Internet |
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Term
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Definition
distribution that sends products to only one retail outlet in a given geographic area |
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Term
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Definition
organization that puts many small shipments together to create a single large shipment that can be transported cost-effectively to the final destination |
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Term
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Definition
area of logistics that invovles bringing raw materials, packaging, other goods and services, and info from suppliers to producers |
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Term
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Definition
adding value to products by opening two-way flows of info between marketing participants |
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Term
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Definition
distribution that puts products into as many retail outlets as possible |
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Term
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Definition
use of multiple modes transportation to complete a single long-distance movement of freight |
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Term
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Definition
marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related info from points of origin to points of consumption to meet customer requirements at a profit |
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Term
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Definition
organizations that assist in moving goods and services from producers to industrial and consumer users |
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Term
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Definition
movement of goods within a warehouse, from warehouses to factory floor, and from the factory floor to various workstations |
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Term
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Definition
independently owned firms that take title to (own) the goods they handle |
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Term
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Definition
area of logistics that involves managing the flow of finished products and info to business buyers and ultimate consumers (people like you and me) |
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Term
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Definition
doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service |
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Term
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Definition
wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment |
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Term
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Definition
organization that sells to ultimate consumers |
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Term
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Definition
area of logistics that involves bringing goods back to the manufacturer because of defects or recycling materials |
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Term
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Definition
distribution that sends products to only a preferred group of retailers in an area |
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Term
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Definition
adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time |
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Term
supply chain (or values chain) |
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Definition
sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers |
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Term
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Definition
process of managing the movement of raw materials, parts, work in progress, finished goods, and related info through all the organizations involved in the supply chain |
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Term
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Definition
sale of goods and services by telephone |
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Term
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Definition
a marketing intermediary that sells to other organizations |
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Term
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Definition
a percentage of commercial banks' checking and savings accounts that must be physically kept in the bank |
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Term
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Definition
buying and selling of U.S. government bonds by the Fed with the goal of regulating the money supply |
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Term
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Definition
intercharges loans interest rate that the Fed |
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Term
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Definition
Financial organizations that accept no deposits but offer many of the services provided by regular banks (pension funds, insurance companies, commerical finance companies, consumer finance companies, and brokerage houses) |
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Term
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Definition
profit-seeking organization that receives deposits from individuals and corporations in the form of checking and savings accounts and then uses some of these funds to make loans |
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Term
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Definition
technical name for a checking account; can be withdrawn anytime on demand from the depositer |
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