Term
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Definition
| anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need |
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Definition
| an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything |
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Definition
| a product bought by final consumers for personal consumption |
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Definition
| a consumer product that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort |
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Definition
| a consumer product that the customer, in the process of selection and purchase, usually compares on such bases as suitability, quality, price, and style |
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Definition
| a consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort |
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Definition
| a consumer product that the consumer either does not know about or knows about but does not normally think of buying |
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Definition
| a product bought by individuals and organizations for further processing or for use in conducting a business |
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Definition
| the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of society |
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Definition
| the characteristics of a product or service that bear on its ability to satisfy started or implied customer needs |
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Definition
| a name, term, sign, symbol, design, or a combination of these that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors |
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Definition
| the activities of designing and producing the container or wrapper for a product |
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Definition
| a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges |
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Term
| product mix (or product portfolio) |
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Definition
| the set of all product lines and items that a particular seller offers for sale |
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Definition
| a major characteristic of services--they cannot be seen, tasted, felt, heard, or smelled before they are bought |
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Definition
| a major characteristic of services--they are produced and consumed at the same time and cannot be separated from their providers |
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Definition
| a major characteristic of services--their quality may vary greatly, depending on who provides them and when, where, and how |
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Definition
| a major characteristic of services--they cannot be stored for later sale or use |
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Definition
| the chain that links service firm profits with employee and customer satisfaction |
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Definition
| orienting and motivating customer-contact employees and supporting service people to work as a team to provide customer satisfaction |
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Definition
| training service employees in the fine art of interacting with customers to satisfy their needs |
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Term
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Definition
| the differential effect that knowing the brand name has on customer response to the product or its marketing |
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Term
| store brand (or private brand) |
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Definition
| a brand created and owned by a reseller of a product or service |
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Definition
| the practice of using the established brand names of two different companies on the same product |
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Term
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Definition
| extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category |
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Term
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Definition
| extending an existing brand name to new product categories |
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