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KELLER MGMT 550 Week 2 Assignment Create an Email Message (2 Papers) NEW
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For this assignment, you need to create a response to each of the email messages provided.
The purpose of this assignment is for you to apply writing principles while responding to business email. The emails you'll receive simulate internal and external. Assume that you are employed at the Blue Bay Resort and Conference Center. As you might expect, the culture is fast-paced and fairly informal, with employees relying heavily on email. While speed is important, high value is also placed on precision: All of your email responses should be grammatically correct and error free.
You will play the role of the catering director for the Blue Bay Resort and Conference Center. You took this job five years ago and are busier than you ever imagined you might be—running from meeting to meeting every day. Your only time to respond to your email is during your short breaks between customer meetings. As usual, you have a flood of messages which all seem critical. Your challenge during this assignment is to respond to all of your email and write clear responses.
When responding to each of the messages, consider all of the following:
What do you think is an appropriate response to your message?
What information do you think should be included?
What might be inappropriate for this type of message?
How long should an appropriate response be?
What would you consider too long?
What tone should you use for the message? |
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KELLER MGMT 550 Week 3 Assignment Comparison Report (2 Papers) NEW
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week 3
Assignment:
Comparison Report. Write a 3 to 4 page report comparing the communication strategies of the Facebook pages of two of the following companies:
McDonald's, Burger King
J C Penney, Kohl's
Dunkin' Donuts, Krispy Kreme Doughnuts
Pepsi Max, Coca-Cola Zero
Target, Wal-Mart
Amazon, Barnes & Noble
Suggested Format:
This week you will write a compare and contrast report. Your paper should discuss each of the companies and then discuss their similarities and differences. When looking at each company's Facebook page, use the same criteria to evaluate each of them, which will assist with the compare and contrast evaluation. Your paper should have at least 3 to 4 pages of body text plus the title page and reference page.
Include the following sections:
Title Page
Introduction
Discuss the first company
Discuss the second company
Compare and contrast the two companies
Conclusion
References
Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read thesestep-by-step instructions or watch this Dropbox Tutorial. |
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KELLER MGMT 550 Week 4 Managerial Communication Oral Presentation (2 PPT) NEW
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week 4
Assignment:
Oral Presentation
Please see Course Project tab under Course Home for additional information.
Objective
For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. This is your big chance to be the principle change agent in the Stone Goose Company and to propose a new social media policy to executive management. Currently, your company does not use social media for communication or marketing. You have noticed that the employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of business in which Stone Goose Company is involved. Brainstorm and propose ideas that will help the business improve operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and enhance brand image.
Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will need to include external research to support your claims.
Week 4's Oral Presentation should convince Stone Goose Company's executive management that it needs a social media policy and that you should be given this assignment.
Assignments such as this help you develop business-oriented communication skills and give you the opportunity to practice developing an integrated business strategy for this fictional company. This activity will make the course come alive through the application of the principles from the textbook, course materials, and discussions.
Guidelines
Persuade a business audience to accept your ideas.
Create logical, well supported arguments by linking evidence to your claims.
Develop an organizational structure that is easy to understand and follow.
Adapt your ideas to a specific audience and anticipate and address their concerns.
Describe how your recommendation meets the program criteria.
Best Practices
Your oral presentation should be between 8 to 10 slides long.
The first slide should be a title slide that includes the following:
Title of your presentation
Your name
Course name and number
Instructor's name
Date submitted
Eash slide must have a clear and meaningful title.
All sides should abide by the 7x7 rule of content. That is, no slide should have more than seven bullet points with seven words on each line.
A good presenation should have an appealing and eye-catching backgorund. Be sure to use a consistent and professional presentation theme.
Your text must follow a logical timeline from beginning to end.
You should use no more than two different typefaces. Slides should be consistent throughout the presentation, including format and font size.
Adding meaningful graphics to your slides helps to keep the audience engaged while you are presenting, but avoid using too much animation or any audio clips that do not supplement your presentation appropriately.
References should be listed on your final slide. Your presentation should use at least three scholarly references.
All DeVry University policies are in effect, including the plagiarism policy. |
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KELLER MGMT 550 Week 5 Assignment Persuasive Memo (2 Papers) NEW
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week 5
Assignment:
Create a Persuasive Memo With Business Improvement Suggestions
Go to Persuade Café using this link: http://www.bizcominthenews.com/persuadecafe/.
Review the information in the left column of the cover page.
Review the video and presentation.
Review the "About PersuadeCafe" information in the tab at the top of the page.
Review the "Survey Results" information in the tab at the top of the page.
Review the "Executive Profiles" information in the tab at the top of the page.
Assignment Instructions
Write a persuasive memo presenting your recommendations for their business improvement program.
Determine which executive should receive the memo; understand your target audience.
Gather evidence to support your recommendation (above).
Explain your idea clearly; describe what you want the reader to do.
List the benefits of taking the action.
Describe how your recommendation meets the program criteria.
Acknowledge potential costs or downsides.
Emphasize the main points.
Business people have high expectations.
Guidelines
Memo format
To:
From:
Date:
Subject
(Body of memo)
The body of your memo should be at least one to two pages in length.
The goal is to persuade the executive team to implement your recommendations.
Write a clear, convincing, persuasive proposal.
The memo should be written professionally, including sentence structure, grammar, and spelling.
Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read thesestep-by-step instructions or watch this Dropbox Tutorial. |
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KELLER MGMT 550 Week 6 Assignment Crisis Action and Response (2 Papers) NEW
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MGMT 550 Week 6 Assignment Crisis Action and Response (2 Papers) NEW |
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KELLER MGMT 550 Week 7 Business Proposal The Stone Goose Company (2 Papers) NEW
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Write a Business Proposal for Management—A Social Media Policy for Stone Goose Company. Full assignment instructions are located in the Course Project tab under Course Home.
For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. This is your big chance to be the principal change agent in the Stone Goose Company and to propose a new social media policy to executive management. Currently, your company does not use social media for communication or marketing. You have noticed that the employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of business in which Stone Goose Company is involved. Brainstorm and propose ideas that will help the business improve operational efficiencies, save money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and enhance brand image.
Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will need to include external research to support your claims. Week 7’s Business Proposal should present the key items that need to be included in the social media policy and why.20 |
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