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Skills artifacts that can be used in development and priduct producion and delivery system Product, service , idea, improvement, or process |
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| A creation of something in the mind, where it develops after that. |
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patents=invention=technology=singular Commercialization=innovation=user=groups |
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Competence incompetence chart |
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| We find posession easier in some stages than others |
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Sole process for building value for new technology IIDPSMCMC |
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IIDPSMCMC Imigining incubating demonstrating promoting mobilizing resources combine resources mobilising the Mkt Chosing buisness |
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fundemental pure research driven by scientest curiosity or intrest in a specific quest - Motivate expand knowledge- not motivate or create something there is no obvious commercial value to discoveries. Foundation for applied science |
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Designed to solve practical knowledge of the practical world, rather that to apply knowledge for knowledge sake The goal is to improve the human condition |
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[image][image] competitve by funding lg research companiest that can be plowed back |
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| Closed inovation declines because? |
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1)increase mobility of skilled workers 2) expansion of venture capital 3) external option for unused technologies 4) decreased availabiility for outsourcing partners |
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| What is the diffrence btween open and closed innovation proccess. please draw and explain. |
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| One major difference between closed and open innovation lies in how companies screen their ideas. In closed research firms that couldnt afford research were at a disadvantage. Open around your innovations so your customers, your employees and even your competitors can build upon it, because only by that building will you create an ongoing, evolving community of users, doers and creators |
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Knowledge-persuasion-decesion-implications-confermation-time-> |
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| Variations of normal curves |
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Slow Fast Fad Product with frequent revitilization normal curve |
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1) innovation 2) Communicated thru certian channels 3) happens over time 4) among the members of a social system |
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| Diffusion process adopter category |
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why speed of diffusion can change |
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1. the more competitive technology grows the more it defuses. 2. good supplyer reputation will increase the speed 3. technology that is standardized is faster diffusion 4. Support commitment to the product 5. Brand loyalty speeds up diffusion |
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| why some products fail and others suceed |
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80-90% of new products/innovations fail beacuse 1. time pressure 2. investors intrest groups 3. product disadvantages 4.product research 5. the execution of plans 6.a differential advantage and meet customer needs 7. performance and price |
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Traditional positioning paradise |
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| for marketing position competitors find it easy to copy search for unique features to sustain premim pricing |
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Prevention product why? price place |
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many different products services addressing a similar need |
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product customers types of jobs short term long term |
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-new product service needs that were general in a market place -benefit by finding a solution for there needs -often developing new products or needs for themselves -not the same as early adaptors richer reliablebetter products and servicesdifficult to perdict |
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| A more rational approach to new product development |
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| A more rational approach to new product development |
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| Opertunity reccognition- preperation-exploration-value creation |
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financial capital
cultral capital
human resources
technology
strategic capital
social capital |
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cultural capital
social capital |
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| BCG Matrix places products in four distinct categories |
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