Term
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Definition
| comprehensive plan guiding resource allocation to achieve long term organizational goals (similar to planning) |
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Term
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Definition
| focuses energy on a compelling goal |
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Term
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Definition
1. what is unique about your company?
2. what is your competitive advantage?
3. what is your sustainable advantage?
4. what is your core benefit proposition? |
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Term
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Definition
level 1: corporate
level 2: business
level 3: fuctional |
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Term
| Corporate level of strategy |
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Definition
| (level 1) sets long term direction fro the total enterprise |
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Term
| business level of strategy |
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Definition
| (level 2) identifies how a division or strategic business unit will compete in its product or service domain |
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Term
| functional level of strategy |
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Definition
| (level 3) guides activities within one given area of operations |
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Term
| getting bigger strategies (4) |
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Definition
1. growth-within current operations
2. concentration- expansion current business
3. diversification- related or new business
4.vertical integration-buy partners in supply chain |
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Term
| getting smaller strategies (5) |
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Definition
1.restructure
2. downsizing
3. bankruptcy
4. liquidation
5. divestiture |
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Term
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Definition
| adopts standardized products and advertising for use worldwide |
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Term
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Definition
| strategy of working with rivals on products of mutual benefit |
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Term
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Definition
| the process of creating strategies |
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Term
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Definition
| the process of putting strategies into action |
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Term
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Definition
mission (current) -defines the companies business, its objectives, and approach to reach those objecvtives
vision (future)-describes the future desired position of the company |
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Term
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Definition
Strengths -internal
weaknesses -internal
opportunities-external
threats - external |
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Term
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Definition
1. Competitors-intensity of rivalry among firms in the industry
2. New Entrants-threats of new competitors entering the market
3. suppliers-bargaining power of suppliers
4. customers-bargaining power of customers
5. substitutes-threats of substitute products or services |
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Term
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Definition
| analyzes business opportunities according to market growth rate and market share |
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Term
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Definition
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Term
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Definition
| introduction, growth, maturity, decline |
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Term
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Definition
| inspires people to implement organizational strategies |
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