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describe observations about behavior
e.g. case studies, surveys, etc |
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| record behavior in naturally occurring situations |
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| observation can affect behavior |
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| observers tend to see what they expect to see |
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Control over environment/subjects
allows use of specialized equipment
but
Artificial situation may result in artificial behavior |
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study of one individual
cannot generalize |
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ask people
collect self-reported attitudes or behaviors of people
use a random sample
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*must randomly assign representative sample
*must have a control group
*observe behavior
*must have IV and DV |
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| tendency of the experimenter's expectation for a study to unintentionally influence the result |
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Study of the structure and function of neurons, nerves, and nervous tissue
…and how they relate to behavior and learning.
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| the influence of our inherited (genetic) characteristics on our personality, physical growth, intellectual growth, and social interactions |
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| every nongenetic influence, from prenatal nutrition to the people and things around us |
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| bushy, branching extensions of a neuron that receive messages from other neurons and conduct them to the soma (cell body) |
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