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Merchandising Chapter 5 and 6
Iowa State University TC 275 Instuctor: Linda Niehm
54
Business
Undergraduate 3
03/31/2011

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Term
Top Down Planning
Definition
Traditional approach
Executive constituency driven
Sales goals=main focus (6mo. plan)
Merchandise $ allocated by dept. goals
Great number of markdowns taken
Term
Merchandise Planning: Concepts and Processes
Definition
Need for data, accuracy, timely info
Merge traditional forecasting with technology based systems
Great need for product-class-specific merchandise plans, budgets
Term
Bottom Up Planning
Definition
Looks backward; analysis of what was sold as basis for new plan.
Often used by smaller firms
Merchandise plans, $ investment based on LY
May or may not involve analysis of additional data…usually manager based decision
Term
Traditional Planning Approach: 6 month Dollar Plan
Definition
Profit driven
Improvement focus (sales, turn, profit)
$ allotted per goals
No other strategies involved
Term
Traditional Planning Approach: 6 month Unit Plan
Definition
Top down
Centralized management
$ allocation set
Efficiency distribution
Term
SKU (stock keeping unit)
Definition
Unit plans may be developed to the ___ level to examine exactly how many styles, sizes, and colors could be made available in each classification.
Term
Integrated Planning
Definition
A combination of the top-down and bottom-up systems described above: a teamwork approach with input from all of the firm's constituencies.
Term
Assortment plans
Definition
Unit plans
Term
List Price
Definition
Provides the foundation for pricing in the manufacturing sector.
Term
First Price
Definition
Basis of pricing in the retail sector.
Term
Merchandise Assortment
Definition
Range of choices offered for sale at a particular time.
Term
Merchandising Classification System
Definition
Consists of a set of names and code numbers that break down the total merchandise mix into consistent identifiable groups.
Term
Merchandise Mix
Definition
Complete offering of a particular manufacturer or retailer.
Term
Balanced Assortment
Definition
Has a well planned variety of styles, sizes, and colors for special appeal to a specific appeal to a specific market.
Term
style
Definition
characteristic or distinctive appearance of a product, the combination of features that makes it different from other products of the same type
Term
Fashion Goods
Definition
require frequent changes in styling in order to maintain acceptance from consumers.
Term
Basic Goods
Definition
Require little change in style.
Term
Staple Goods
Definition
Little change in demand in relation to the time of year
Term
Seasonal Goods
Definition
change in demand depending on the time of year
Term
Selling period
Definition
defined by an opening date, a closing date, and the overall selling trend.
Term
External Coalitions
Definition
include communities in which the firm resides, competitors, customers, employees families, shareholders, and suppliers.
Term
Sales Volume
Definition
total sales for the classification during the selling period being evaluated.
Term
Turnover
Definition
the number of times average inventory on hand was sold.
Term
Percent Markdown
Definition
markdown dollars as a percent of net sales
Term
Maintained Markup
Definition
the difference between the cost of merchandise, including its transportation, and selling price.
Term
Percent Change in sales
Definition
reflects the sales trend as compared to the same selling period last year.
Term
Accurate response
Definition
addresses short life-cycle merchandise and fashion/seasonal merchandise with relatively brief selling periods.
Term
True
Definition
(T/F) Top-down planning means the executive constituency develops the business plan
Term
True
Definition
(T/F) Bottom-up planning means that analysis begins with previous sales
Term
True
Definition
(T/F) Top-down planning’s focus is on sales goals
Term
False
Definition
(T/F) Bottom-op planning is particularly suitable for bigger firms
Term
True
Definition
(T/F) Dollar plans are usually based on the assumption of improved performance over the same period last year.
Term
Dollar open-to-buy:
Definition
is meant to prevent over-investment in merchandise
Term
True
Definition
(T/F) Related to the organizational pyramid, numbers of employees are typically fewer at the top and greater at the bottom.
Term
True
Definition
(T/F) Integrated Planning is a combination of top-down and bottom-up systems
Term
True
Definition
(T/F) Integrated Planning allows assortment plans to be reconciled with financial plans
Term
False
Definition
(T/F) With Integrated Planning, the plans proposed by individual constituency are negotiated into a company-wide plan
Term
False
Definition
(T/F) A primary goal of merchandise planning is offering maximum merchandise categories
Term
Define Selling Period
Definition
An opening data, a closing data, and the overall selling trend
Term
Maintained Markup
Definition
The difference between the cost of merchandise, including its transportation, and selling price.
Term
Merchandise cost formula
Definition
$ retail price - % markup
Term
True
Definition
(T/F) Wal-Mart, Toys “R” Us, and The Home Depot are good examples of retailers that are using primarily Everyday-low pricing.
Term
False
Definition
(T/F) Premium price refers to price set in the upper range of prices for a particular product type
Term
Mark Downs
Definition
A. they are calculated as percentage decrease in the first retail price
B. there are two types of mark-downs: temporary and permanent
C. they are calculated as percentage decrease in the merchandise cost
Term
A complete pricing plan includes:
Definition
A. Planned merchandise cost, dollar and percent initial markup
B. First price, price promotions
C. Permanent markdowns, and clearance prices
Term
True
Definition
(T/F) First price is the base price for retail price planning
Term
False
Definition
(T/F) Every firm adopts the same pricing strategy
Term
Price points
Definition
____refer to the specified prices within a price line.
Term
common options used by retailers to handle unsold and distressed merchandise
Definition
A. A clearance sale toward the end of the selling period
B. To liquidate or job-off the leftover merchandiser to a diverter or wholesaler
C. Consolidation the merchandise in a few stores or into a single area of a store
Term
Prestige
Definition
____ pricing is also known as status, psychological, or above market pricing.
Term
Price-
Definition
Amount asked for or received in exchange for a product.
Term
Cost-
Definition
Value given up to receive or produce goods.
Term
Price Elasticity
Definition
The relationship between alternative prices (for a given product)
That might be charged in a current market environment
AND the resulting demand for the product
Term
Variable costs
Definition
Vary with level of production or salesIf make or sell more=requires more resourcesEx.Merchandise, service support, shipping
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