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Traditional approach Executive constituency driven Sales goals=main focus (6mo. plan) Merchandise $ allocated by dept. goals Great number of markdowns taken |
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Merchandise Planning: Concepts and Processes |
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Need for data, accuracy, timely info Merge traditional forecasting with technology based systems Great need for product-class-specific merchandise plans, budgets |
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Looks backward; analysis of what was sold as basis for new plan. Often used by smaller firms Merchandise plans, $ investment based on LY May or may not involve analysis of additional data…usually manager based decision |
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Traditional Planning Approach: 6 month Dollar Plan |
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Definition
Profit driven Improvement focus (sales, turn, profit) $ allotted per goals No other strategies involved |
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Traditional Planning Approach: 6 month Unit Plan |
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Top down Centralized management $ allocation set Efficiency distribution |
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Unit plans may be developed to the ___ level to examine exactly how many styles, sizes, and colors could be made available in each classification. |
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A combination of the top-down and bottom-up systems described above: a teamwork approach with input from all of the firm's constituencies. |
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Provides the foundation for pricing in the manufacturing sector. |
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Basis of pricing in the retail sector. |
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Range of choices offered for sale at a particular time. |
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Merchandising Classification System |
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Consists of a set of names and code numbers that break down the total merchandise mix into consistent identifiable groups. |
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Complete offering of a particular manufacturer or retailer. |
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Has a well planned variety of styles, sizes, and colors for special appeal to a specific appeal to a specific market. |
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characteristic or distinctive appearance of a product, the combination of features that makes it different from other products of the same type |
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require frequent changes in styling in order to maintain acceptance from consumers. |
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Require little change in style. |
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Little change in demand in relation to the time of year |
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change in demand depending on the time of year |
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defined by an opening date, a closing date, and the overall selling trend. |
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include communities in which the firm resides, competitors, customers, employees families, shareholders, and suppliers. |
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total sales for the classification during the selling period being evaluated. |
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the number of times average inventory on hand was sold. |
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markdown dollars as a percent of net sales |
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the difference between the cost of merchandise, including its transportation, and selling price. |
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reflects the sales trend as compared to the same selling period last year. |
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Definition
addresses short life-cycle merchandise and fashion/seasonal merchandise with relatively brief selling periods. |
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(T/F) Top-down planning means the executive constituency develops the business plan |
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(T/F) Bottom-up planning means that analysis begins with previous sales |
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(T/F) Top-down planning’s focus is on sales goals |
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(T/F) Bottom-op planning is particularly suitable for bigger firms |
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(T/F) Dollar plans are usually based on the assumption of improved performance over the same period last year. |
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is meant to prevent over-investment in merchandise |
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(T/F) Related to the organizational pyramid, numbers of employees are typically fewer at the top and greater at the bottom. |
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(T/F) Integrated Planning is a combination of top-down and bottom-up systems |
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(T/F) Integrated Planning allows assortment plans to be reconciled with financial plans |
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(T/F) With Integrated Planning, the plans proposed by individual constituency are negotiated into a company-wide plan |
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(T/F) A primary goal of merchandise planning is offering maximum merchandise categories |
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An opening data, a closing data, and the overall selling trend |
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The difference between the cost of merchandise, including its transportation, and selling price. |
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$ retail price - % markup |
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(T/F) Wal-Mart, Toys “R” Us, and The Home Depot are good examples of retailers that are using primarily Everyday-low pricing. |
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(T/F) Premium price refers to price set in the upper range of prices for a particular product type |
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A. they are calculated as percentage decrease in the first retail price B. there are two types of mark-downs: temporary and permanent C. they are calculated as percentage decrease in the merchandise cost |
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A complete pricing plan includes: |
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A. Planned merchandise cost, dollar and percent initial markup B. First price, price promotions C. Permanent markdowns, and clearance prices |
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(T/F) First price is the base price for retail price planning |
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(T/F) Every firm adopts the same pricing strategy |
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____refer to the specified prices within a price line. |
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common options used by retailers to handle unsold and distressed merchandise |
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A. A clearance sale toward the end of the selling period B. To liquidate or job-off the leftover merchandiser to a diverter or wholesaler C. Consolidation the merchandise in a few stores or into a single area of a store |
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____ pricing is also known as status, psychological, or above market pricing. |
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Amount asked for or received in exchange for a product. |
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Value given up to receive or produce goods. |
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The relationship between alternative prices (for a given product) That might be charged in a current market environment AND the resulting demand for the product |
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Vary with level of production or salesIf make or sell more=requires more resourcesEx.Merchandise, service support, shipping |
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