Shared Flashcard Set

Details

Media, Faith and Society
Test 1 Vocab
19
Communication
Undergraduate 3
10/05/2011

Additional Communication Flashcards

 


 

Cards

Term

 Direct Broadcast Satellite (DBS)

Definition
A satellite-based service that for a monthly fee downlinks hundreds of satellite channels and services; DBS began distributing video programming directly to households in 1994
Term

 Basic Cable

Definition
in cable programming, a tier of channels composed of local brodcast signals, nonbroadcast access channels (for local government, education, and general public use), a few regional PBS stations, and a variety of cable channels downlinked from communication satellites 
Term
Superstations
Definition
local independent TV stations, such as WTBS in Atlanta or WGN in Chicago, that have uplinked their signals onto a communication satellite to make themselves available nationwide 
Term
Pay-Per-View (PPV)
Definition
a cable-television service that allows customers to select a particular movie for a fee, or to pay $25 to $40 for a special onetime event
Term
Video-On-Demand (VOD)
Definition
cable television technology that enables viewers to instantly order programming such as movies to be digitally delivered to their seats
Term
Kinescope
Definition
before the days of videotape, a 1950s technique for preserving television broadcasts by using a film camera to record a live TV show off a studio monitor
Term
Prime Time Access Rule (PTAR)
Definition
an FCC regulation that reduced networks' control of prime-time programming to encourage more local news and public-affairs programs, often between 6 and 7pm
Term
Third Screens
Definition
the computer-type screens on which consumers can view television, movies, music, newspapers, and books
Term
Time Shifting
Definition
the process whereby television viewers tape shows and watch them later, when it is convenient for them
Term
O & O's
Definition
stations "owned and operated" by networks
Term
Fringe Time
Definition
in television, the time slot either immediately before the evening's prime-time schedule (called early fringe) or immediately following the local evening news or the network's late-night talk shows (called late fringe)
Term
Off Network Syndication
Definition
in television, the process whereby older programs that no longer run during prime time are made available for reruns to local stations, cable operators, online services, and foreign markets
Term
Ratings
Definition
in TV audience measurement, a statistical estimate expressed as a percentage of households tuned to a program in the local or national market being sampled
Term
Shares
Definition
in TV audience measurement, a statistical estimate of the percentage of homes tuned to a certain program, compared with those simply using their sets at the time of a sample
Term

ARPAnet

Definition
the original Internet, designed by the US Defense Department's Advanced Research Projects Agency (ARPA)
Term
Broadband
Definition
data transmission over a fiber-optic cable- a signaling method that handles a wide range of frequencies
Term
Wiki Web Sites
Definition
Internet Web sites that are capable of being edited by any user; the most famous is Wikipedia
Term

Telecommunications Act of 1996

Definition
the sweeping update of telecommunications law that led to a wave of media consolidation
Term
Portal
Definition
an entry point to the Internet, such as a search engine
Supporting users have an ad free experience!