Shared Flashcard Set

Details

Media Writing Exam 2 terms
Terms used on Media Writing tests
23
Communication
Undergraduate 3
12/06/2012

Additional Communication Flashcards

 


 

Cards

Term
Nut Graph
Definition
a short paragraph that helps the reader understand the importance of the news. It provides an opportunity to add more pertinent information than the lead can comfortably hold.
Term
Hard News
Definition
Stories that report on events that have great impact on the audience
Term
Theme Statement
Definition
A statement outlying favorable characteristics of a person
Term
Blurb
Definition
Sits just below a headline and summarizes the story in 20-50 words.
Term
Bullet Point List
Definition
Allows writers to present a great deal of info to readers
Term
Dayparting
Definition
Offering different content at different times of the day
Term
Headline
Definition
Helps the writer and the reader narrow the focus of the story
Term
Hyperlink
Definition
Links that direct the reader to a website that provides details
Term
Shovelware
Definition
News for print that ends up getting clumped online with a print format instead of online format
Term
Subhead
Definition
Helps breakdown the story into bite-sized chunks
Term
Chronological Order
Definition
Telling the story from beginning to end
Term
Closes
Definition
The end of a story
Term
Delayed Lead (audio)
Definition
Summarizes the story, gives the ifnormation
Term
Future ramification close
Definition
The most common type of ending, it gives the audience a peek into what is likely to happen next
Term
Hard Lead(audio)
Definition
It presents a simple and uncomplicated summary of events of just the facts
Term
Information close
Definition
Additional information that is related to what's already been reported in the story
Term
Logical Order
Definition
When the writer writes to try and anticipate the listener or viewer's next question and answer it in turn
Term
Punch line close
Definition
A close designed to leave the audience smiling, it wraps up chronological stories or soft news features
Term
Reader
Definition
A person that reads the story, typically an announcer
Term
Reax lead
Definition
The equivalent of the print second-day lead, begins with the reaction of someone affected by the event
Term
Throwaway lead
Definition
Offers less info than a soft lead and it gives a general sense of a story
Term
Umbrella lead
Definition
The equivalent of the multiple-element lead, can either tie together two or three main ideas in one story
Term
Inverted Pyramid
Definition
Story written in the format of telling the important information first, followed by interesting and colorful details and it ends with any remaining facts that were not discussed.
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