Term
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Definition
The means by which we store and transport information.
(Railways, light bulbs, fax machines, and ATM cards are all media) |
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Term
| The Three Eras of Communication History |
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Definition
1. Tribal
2. Print
3. Electronic |
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Term
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Definition
- Absence of written alphabet or system of writing
- Acoustic, Oral, Sound communication
- With an emphasis on sound, the ear is privileged
- Sound information processed all-at-once |
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Term
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Definition
- Linear thinking
- Deductive Logic
- Private, information packed experience |
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Term
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Definition
| Accelerated Print Age and spawned massive cultural and social change |
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Term
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Definition
- All-at-once information processing
- Less linear thinking
- Less logical
- More spontaneous thinking |
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Term
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Definition
-“It is the medium that shapes and controls the scale and form of human association and action.”
- Media determines movement and organization of our thoughts and behavior in day to day life |
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Term
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Definition
- Electronic communication compresses and dissolves the dimensions of time and space.
- Technology facilitates instant communication across the globe and connects the world into a massive modern-day tribal community, a Global Village. |
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Term
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Definition
Book=extension of eye
TV=extension of ear
Electricity=extension of CNS |
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Term
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Definition
- Extends one single sense in "high def"
- High def is state of being filled with data, amount of info conveyed
(Film, photos) |
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Term
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Definition
- Low in def, requires high participation and completion by the audience to fill in the gaps
(Cartoons, TV) |
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Term
| Technological Determinism |
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Definition
- Emphasis on how the medium shapes our behavior, modes of thinking and seeing and organizes society
- The medium determines who we are and what our future will be |
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Term
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Definition
- We think that neg media messages have no influence on ourselves, but large influence on others
(Violence, porn, neg political ads)
- More neg the message, the greater the difference between self and others |
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Term
| Social Distance Corollary |
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Definition
- Greater the distance between us and others, the greater the third-person effect
- Geographic
- Demographic (age, gender, race)
- Psychographic (political orientation, religiosity) |
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Term
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Definition
- Self-enhancement
- We want to believe that we are better (smarter) than others
- We don't want to admit that media messages affect ourselves
- We think others are easily influenced |
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Term
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Definition
- For positive, pro-social messages
- We are smart enough to be influenced, others aren't |
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Term
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Definition
| - If we think others will be influenced by an undesirable message, we will be more likely to censor it so they aren't exposed |
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Term
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Definition
- Ego (center, us)
- Node (others)
- Arc (connections) |
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Term
| What threatens traditional advertising and marketing? |
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Definition
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Term
| Characteristics of a Social Network Site |
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Definition
- Public profiles
- Articulated list of connections, connections clear (FB "Like")
- Hyperlinks (friends, groups, images) |
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Term
| SNSs and Five Media Attributes |
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Definition
1. Interactivity
2. Structure
3. Channel
4. Textuality
5. Content |
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Term
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Definition
- Can we interact meaningfully?
- Interaction= trans and receiving comm
- Variables=Input, Output
- Two Modes= One Way (TV, radio, not inter, audiences receive input, cannot provide input), Two Way (Internet, phone, audiences can create and receive info) |
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Term
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Definition
- Is the content linear?
- Non-linear= TV, hyperlinks; don't need to read one link to understand another; assumes prior level of knowledge of content
- Linear= TV, radio, newspapers; breaks in info patterns and flows are jarring; audience can be lost w/o linear presentation |
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Term
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Definition
- Is info presented visually, aurally, or both?
- Sensory channels; Internet and TV both; radio (aural); newspaper (visual) |
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Term
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Definition
- How much info is in text form?
- Internet (mixed, lots of text)
- Newspapers (high text)
- TV (low text) |
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Term
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Definition
- What is the actual info?
- Personal info
- Presentations of identity
- Social interactions
- Pictures |
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Term
| Computer-mediated vs. Face-to-face Communication |
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Definition
-CMC (archivable, recorded, asynchronous, controlled presentation, uncontrolled audience)
- FtF (usually unarchived, live, synchronous, less-controlled presentation, controlled audience) |
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Term
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Definition
-Access to resources and info
- Any resource advantage that comes from "who you know" (job reference, party info, homework help)
- Two sources: Enforceable Trusts, Reciprocity Norm |
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Term
| Enforceable Trusts (Strong Ties) |
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Definition
- High density network (small town)
- Rapid info flow, lacks diversity
- Driven by threat of social sanctions (we will ban you if you don't cooperate by our rules)
- SNS= most friends have offline connections, online action=online and offline effects |
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Term
| Reciprocity Norms (Weak Ties) |
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Definition
- Low density (not everyone knows everyone else)
- Slow information flow, more diverse
- Driven by norm of reciprocity (I'll help you now, you'll help me later)
- SNS= tendency to accept most friend offers, online friends |
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Term
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Definition
- Collapse of context
- High ntwk density + archived nature of Internet= unintended/unknown/unwanted audiences
- SNS= good for social capital, bad for privacy |
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Term
| Four Ways Parents Influence Children's Media Consumption |
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Definition
1. Restricting access to medium
2. Engaging in critical discussion with child about content (coviewing)
3. Serving as examples/models of behavior
4. General comm style in family influences how child responds to media
- Encourage child to challenge ideas? (concept-orientation)
- Maintain harmony/avoid controversy? (socio-orientation) |
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Term
| Family Communication Patterns Model |
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Definition
- Predicts how parent will influence child's consumption of TV, books, traditional media
- Today in revision (family no longer confined to one physical space, hard to know what kids consume) |
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Term
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Definition
- Decency (community standards)
- Purient Interests (if it appeals to the dirtiest, vilest interests)
- No Merit (no artistic, cultural, or scientific merit) |
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Term
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Definition
| - You can build bigger social circles online, supplement to physical world relationships |
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Term
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Definition
| - Time spent on web displaces time in physical world |
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Term
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Definition
| - No rich social life offline, increase connections and happiness online |
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Term
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Definition
1. Excitatory Potential
2. Absorption Potential
3. Semantic Affinity
4. Hedonic Value |
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Term
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Definition
- Influences levels of physiological arousal
- Fast paced song vs. slow jam; porns vs. Court Room TV |
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Term
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Definition
- Some media absorb us in content while others do not
- Neg mood, want high ab pot media like soap opera; upbeat mood, less absorbing media to focus on good mood |
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Term
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Definition
- Align with person's thoughts that are associated with moods
- After big fight with sig other, want high ab media to not focus on bad mood, but not a romantic story |
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Term
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Definition
| - Pleasant media=happier, neg media=depressed |
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Term
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Definition
Detailed, specific events
(eg. when Patrick Bateman axes Jared Leto) |
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Term
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Definition
Overall emotion during event
(eg. I felt scared, yet curious and excited) |
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