Term
rating =
(rounded to 1 decimal point) |
|
Definition
impressions(000)
_________________ x 100
universe(000) |
|
|
Term
GRPs
_____ x universe
100 |
|
Definition
|
|
Term
| reach x average frequency = |
|
Definition
|
|
Term
| medium (media) aka media class |
|
Definition
| a class of carriers such as tv, newspapers, magazines |
|
|
Term
|
Definition
| a specific single carrier within a medium |
|
|
Term
|
Definition
| magazine is media class-> cosmo is media vehicle. |
|
|
Term
| what is the success of advertising dependent on? |
|
Definition
1. quality and effectiveness of the actual advertising message
2. the combination of breadth, scope, quality, and effectiveness of the media delivery behind the advertising message. |
|
|
Term
| what is the role of media planning? |
|
Definition
| Great creative carried by highly effective media-->best chance of success. |
|
|
Term
| what/when quantitative factors |
|
Definition
| Should form the foundation for all media planning (more important that qualitative) |
|
|
Term
|
Definition
Total cost ( in dollars) / total GRPs
or
(cpm x universe)/1000 |
|
|
Term
|
Definition
total cost (in dollars)/total gross impressions x 1000
or
(cpp/universe) x 1000 |
|
|
Term
GRPs=
(gross rating points) |
|
Definition
Reach x Frequency OR
Gross Impressions/universe x 100 |
|
|
Term
|
Definition
"households/persons using television/radio" =percentage of persons/hh using television/radio during a particular time period.
#hh using tv during specific time period/ total hh in universe x 100 |
|
|
Term
|
Definition
| one opportunity for one individual to see an advertisement. (watching tv but no guarantee that you will see the ad) |
|
|
Term
|
Definition
| the portion of a demographic universe that is exposed to a specific media vehicle (expressed as a percentage of that universe) |
|
|
Term
|
Definition
# persons reached
_____________________ x 100
# persons in universe |
|
|
Term
|
Definition
| indicates the portion of the available television (or radio) audience that is viewing a particular television program (or radio station) |
|
|
Term
|
Definition
| the same as gross rating points. some agencies use the term trps to refer to grps for a specific demographic, and reserve grps for households. |
|
|
Term
|
Definition
| the total group of persons in a specific geographic area that share a common characteristic. (also called: population) |
|
|
Term
|
Definition
| occurs when a person "consumes" an ad. |
|
|
Term
|
Definition
| a count of persons with at least one impression. (each person is only counted once) |
|
|
Term
|
Definition
|
|
Term
|
Definition
| a person is only counted one time, regardless of the number of times they are reached or exposed. |
|
|
Term
| define : gross (impressions) |
|
Definition
the total number of pportunities to see provided by a campaign or plan.
(people have more than one opportunity to see an ad, the sum of all those opportunities is the total number of gross impressions) |
|
|
Term
|
Definition
a number of gross impressions equal to the size of the universe (not the same as reaching 100% of the universe)
a number of impressions equal to one percent of the universe. |
|
|
Term
|
Definition
gross impressions/persons reached OR
GRPs/Reach |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Cost per thousand. The cost of delivering 1000 gross impressions. |
|
|
Term
|
Definition
the makeup of a magazine audience. calculated :
target audience/ total audience x 100 |
|
|
Term
|
Definition
| the number of copies distributed by a publication |
|
|
Term
|
Definition
| (newspaper) portion of households in a market that are in the publication's delivery area |
|
|
Term
| U.s. ad spending is expected to |
|
Definition
| increase 2.5% to 155.2 billion in 2011 while global spending is now expected to rise only 4.2% (lower than previously forecasted) |
|
|
Term
|
Definition
| a level of frequency or a point in time, when an advertising message loses its ability to effectively communicate. |
|
|
