Term
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Definition
It is high user involvement
(print)
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Term
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Definition
It is low user involvement
(broadcast) |
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Term
| What is the Elitist Model? |
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Definition
| Contributing to society, culture |
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Term
| What is the Populist Model? |
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Definition
| It is giving people what they want and will pay for |
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Term
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Definition
| the pull model is steered by the audience |
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Term
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Definition
| It is steered by the message source |
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Term
What are the 6 Sources of Economic Support for Mass Media? |
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Definition
1. Advertising Revenue
2. Circulation/ Use Revenue
3. Audience Donations
4. Private Support
5. Government Subsidy
6. Auxiliary Enterprises |
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Term
Source of Economic Support for Mass Media:
1. Advertising Revenue:
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Definition
- paid time (commercials)
- paid space (advertisements)
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Term
Source of Economic Support for Mass Media:
2. Circulation/ Use Revenue |
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Definition
- paying for media (purchase, usage fee)
- subscription
- cable fee
- movie ticket
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Term
Source of Economic Support for Mass Media:
3. Audience Donations |
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Definition
- alternative to advertising & circulation
- public radio/TV
- solicitations
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Term
Source of Economic Support for Mass Media:
4. Private Support |
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Definition
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Term
Source of Economic Support for Mass Media:
5. Government Subsidy
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Definition
- public broadcasting
- government agency (militay, postal)
- legal advertising & public notices
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Term
Source of Economic Support for Mass Media:
6. Auxiliary Enterprises |
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Definition
- non-media business
- spin-offs
- sales
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Term
| What is Mass Media v/ Demassification also known as, and what does it mean? |
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Definition
| It is also known as media fragmentation. It is smaller, more targeted audiences, and alternative media |
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Term
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Definition
| Standards of professional conduct and social decision-making |
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Term
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Definition
| Standards of personal conduct and individual decision-making |
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Term
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Definition
| Standards of civil conduct |
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Term
| What are some various and sometimes conflicting duties? |
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Definition
- Duty to Self
- Duty to Audience
- Duty to Employer or Client
- Duty to Profession
- Duty to Society
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Term
Moral Principle #1
What is The Golden Mean |
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Definition
Avoid extremes; seek moderation; fairness & balance
Aroistotle (2,200 BCE)
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Term
Moral Principle # 2
What is The Golden Rule? |
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Definition
"Do unto others as you would have them do unto you"
Judeo-Christian-Islamic principles |
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Term
Moral Principle #3
What is Categorical Imperatives? |
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Definition
"Act on the maxim that you would want to become universal law"
Immanuel Kant (200 years ago, German philosopher)
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Term
Moral Principle #4
What is Utilitarian Ethics? |
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Definition
Happiness for the greatest number
Ex: Huckleberry Finn
John Stuart Mill (mid-1800, British philosopher)
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Term
Moral Principle #5
What is Pragmatic Ethics? |
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Definition
Judge moral decisions on the basis of their expected results
John Dewey (late 1800s, American philosopher)
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Term
Moral Principle #6
What is Egalitarian Ethics? |
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Definition
Choosing the right course involves a "veil of ignorance", blindness to social position and other factors
John Rawls (20th century philosopher)
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Term
Moral Principle #7
What is Social Responsibility Ethics? |
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Definition
| Decisions that serve society responsibility |
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Term
Approaches to Ethical Decision Making
1. What is Deontoligical Ethics
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Definition
Gr: deon = "duty" .People arrive at moral decisions by following good rules
- Theory of divine command
- Theory of divine right of kings
- Theory of secular command
- Libertarian theory
- Categorical imperative theory
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Term
Approaches to Ethical Decision Making
What is Teleogical Ethics?
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Definition
Gr: teleos = "consequence"
People arrive at moral decisions when they achieve good consequences of their actions
- Pragmatic theory
- Utilitarian theory
- Social-responsibility theory
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Term
Approaches to Ethical Decision Making
What is Situational Ethics?
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Definition
| People arrive at moral decisions when they consider the social context of the situation |
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Term
| What is the moral analysis of the Potterbox? |
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Definition
| Situation--> Values--> Principles-->Loyalties |
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