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Media in the Digital Age
Test #2
77
Communication
Undergraduate 1
10/14/2010

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Cards

Term
radio ratings
Definition
everythat could be potentially listening
Term
radio share
Definition
people who are actually listening than just have it on
Term
impact of radio on the recording industry
Definition
-records dropped 50% from the 1920 to the next year
-records became known as "canned" music not like the "live" music of the radio
Term
four drawbacks of using email
Definition
-Not as formal as a printed letter
-Not as a private as a letter in an envelope
-Large amounts of spam
-Information overload
Term
pay-per-view
Definition
-Paying for a specific program
-Been around a long time
Term
The Studio Years
Definition
-lasted from 1930-1950
-when MGM, 20th century Fox, RKO, Warner Brothers, Paramount, Universal, Columbia, and United Artists dominated the industry
Term
What company became known for its gangster films in the studio years?
Definition
Warner Brothers
Term
What company became known for its historical and adventure films during the studio years?
Definition
20th Century Fox
Term
What company was famous for its lavish star-studded musical during the studio years in the studio years?
Definition
MGM
Term
What movie is considered the best American film ever made?
Definition
Citizen Kane
Term
WHat happened in 1948 to the movie industry?
Definition
production companies were charged with monopolistic practices and had to cut back on film production and reduce costs
-the courts deproved them of guaranteed exhibition of their films
Term
impact of television the motion picture industry
Definition
-TV cut into movie industry profits
-MI refuse to advertise on TV, forbid stars to appear on TV
-MI tried 3D, and subjects forbidden on TV
Term
defining features of radio (four)
Definition
-portable: easily transported
-supplemental: rarely the prime focus of attention
-universal: 70% of americans listen to the radio every day
-selective: a niche medium
Term
defining features of sound recording (THREE)
Definition
-cultural force: help characterize social groups and define movements and trends
-international enterprise: recording artists sell the music worldwide
-unique blend of business and talent: most hit artists owe their success to the marketing and promotion efforts of their record labels
Term
defining features of the movie industry
Definition
-potential cost
-big conglomerates
-aesthetic dimension
-facilitates a social experience
Term
defining features of broadcast television
Definition
-universal medium: 99% of homes have TV
-dominant medium for news and entertainment
-expensive business
-audience is declining
Term
defining features of cable telveision
Definition
-need an extra piece of equipment
-consumer has to pay extra
-niche audiences
Term
carriage fee
Definition
a fee paid by cable systems to carry a cable network
Term
nicklelodeons
Definition
the popular name for the many penny arcades and amusement centers that emerged around the beginning of the 20th century and specialized in recordings and film
Term
radio format
Definition
consistent programming designed to appeal to a certain segment of the audience
Term
broadcast vs. cable
Definition
-4 big broadcast networks: ABS, CBS, NBC, AND Fox`
Term
DVRs and TiVo
Definition
-changed the way we watch TV
-DVR troubles advertisers
-DVR consumerism is expected to increase
Term
payola
Definition
bribes of gifts and money paid to DJs by record companies in order to gain favorable airplay for their releases
Term
sweeps
Definition
a period of time where local viewing information is collected and provides a basis for program scheduling and advertising decisions for local television stations, cable systems, and advertisers
Term
five criticisms for nielson ratings
Definition
-selction is not random
-response bias because participants are aware
-some periods of the day are under-reported
-sometimes huge events are in the sweeps period
-no measurement of audiences outside the home
Term
video on demand
Definition
-more generic
Term
counterprogramming
Definition
Separates you from the rest the rest of the group by airing somethin new
Term
Why did THE STATE puplish the Mark Sanford affair emails?
Definition
it was exclusive content
Term
first run syndication
Definition
refers to programming that is broadcast for the first time as a syndicated show
Term
off net syndication
Definition
involves the sale of a program that was originally run on network television or in some cases first run syndication: a rerun
Term
non-commercial radio
Definition
receive some or all of their funding from the public
Term
commercial radio
Definition
commercialized by advertising companies
Term
feedback for radio
Definition
-measured by Arbitron
-in 2007 ,started using portable people meters
-arbitron sued for making its data commercially available
-nielson plans to compete with arbitron with the diary method
Term
feedback for movies
Definition
-weekly publications use nielson to collect box office results
Term
Golden Age of Television
Definition

-1950s

-many shows that aired during this time became extremely popular

-ex. Toast of the Town, Texaco Star Theater

Term
When did westerns become popular?
Definition
end of the 1950s
Term
Name three famous westerns
Definition
Gunsmoke
The Life and Legend of Wyatt Earp
Wagon Train
Term
feedback for tv
Definition
nielson people meters and surveys
Term
three rationales for file sharing
Definition

-righteous: record companies have been exploiting us for years

-the Internet is free

-i only download stuff that i wouldn't buy anyway

Term
feedback for music
Definition
-billboard charts: use exposure and sales
Term
Depression on sound recording
Definition
hurt the industry but was saved by the jukebox
Term
format homogenization
Definition
all the major music formats are represented in the large and medium markets
-rather not risk money on a new market
Term
Star System
Definition
aura and glamour surrounding Hollywood and its stars
-public demanded to see star in longer movies
Term
the Edison Lab influence
Definition
edison and asistant were first to develop a practical motion picture camera and viewing device
-asst Dickson perfected the kinetoscope
-Europeans: large screen projections
-only had simple actions-the attraction wore off
Term
Technorati
Definition
-compilation of blogs
-Real-time search for user-generated media (including weblogs) by tag or keyword
Term
impact of the Depression on radio
Definition
-reflected a need for diversion and escape
-network news and live coverage grew
Term
satellite radio
Definition
-sirius xm -hurt by the downturn of new car sales -primary market: commuters
Term
Walter Cronkite
Definition
-an American broadcast journalist
-best known as anchorman for the CBS Evening News for 19 years
-"And that's the way it is,"
Term
Ed Sullivan
Definition
-first late night talk show host
Term
silent movies
Definition
sound came into the movies in the 1920s
Term
social influences of the 1960s
Definition
Vietnam War, Civil Rights Movement, Moon Landings, Women's Movement
Term
Blair Witch Project
Definition
makers used the Internet to promote the movie
-info spread quickly through chat rooms and bulletin boards
Term
Snakes on a Plane
Definition
reshot scenes using suggestions from fans
Term
superstation
Definition
TBS:WGN
Term
front end
Definition
visual communications
Term
back end
Definition
information technology
Term
Five Social Implications of the Internet
Definition
-a new model for news
-lack of gatekeepers
-information overload
-privacy concerns
-escapism and isolation
Term
Four major things that negatively affected the recording industry
Definition
1. during the war, shillac was vital
2. radio
3. file sharing
4. the great depression
Term
the impact of depression on the movie industry
Definition
novelty of sound boost to the film industry despite the depression
-not depression proof, small companies fell
Term
Web 2.0
Definition
Interactive notion of the internet
Term
non commercial broadcasting
Definition
evolved in the 60s
-69 educational stations were broadcasted by 1965
-Public Boradcasting Act of 1967 which set up PBS
Term
1960s TV
Definition
rural comedies
-The Beverly Hillibiles
-Green Acres
fantasy and escapist programs
-Bewitched
-My Favorite Martian
Term
1970s TV
Definition
law-and-order programs
-The FBI
-Charlie's Angels
-Mannix
Adult Situation Comedies
Prime Time Soap Operas
Term
1950s TV
Definition
The Golden Age, westerns
Term
90s TV
Definition
three big networks and cable channels
Term
1980s
Definition
MTV generation
Term
time shifting
Definition
recording programs and playing them back at other times than when they are aired
Term
social networking sites
Definition
MySpace, Facebook, LinkedIn, Twitter -link up with friends and share information
Term
block booking
Definition
a policy of major film studios required theater owners to show several of a studio's low quality films before they could recieve the same studio's top-quality films
Term
silent movies
Definition
a film with no synchronized recorded sound, especially spoken dialogue
Term
product placement in movies/TV
Definition
a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs
Term
key points of AM radio
Definition
started first
Term
key points of FM radio
Definition
-sounded better that AM
-static free
-had to compete with TV
-was moved "upstairs" on the frequency spectrum
Term
KDKA
Definition
-created by Frank Conrad
-first and oldest radio station
Term
emergence of radio
Definition
local department store(Westinghouse) started selling radio sets so more people could listen to Conrad's station
-Westinghouse built a radio station for Conrad
Term
economic nature of syndication
Definition
-its investment often produces a deficit
Term
economic nature of reality TV
Definition
revenue comes from the sale of commercials
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