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-cheap theaters ~ cost 5 cents -appealed to immigrants b/c inexpensive and silent (tech didnt exist yet) |
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-local theaters owned by studios so they had to play their stuff -if want a good movie, have to buy these 10 movies too -blockbuster: name comes from craziness in town it produces when it comes out and made enough money to make up for loss of other shitty 10 movies |
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-to ensure an audience due to familiarity |
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decline in movie revenues |
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1.television hurt movies ~ don have to leave house, no $ etc
2.economic growth following WWII ~ used money to buy tangible goods
3.decrease in marriage age ~ movies are a "dating" thing, marriage is commitment
4.return of WWII soldiers ~ gone for so long, just wanted sex (led to baby boom) |
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-widescreen -better sound -darker and more intense stories -movies give dark, sexual stories that TV cant ~ eventually TV would catch up to go more sexual (slippery slope) |
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portrayal of history in films |
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-opinion based question -how some people get some info |
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-newsreels: tiny documentaries in theater before actual movie started (1900s)
-travelogues: when film maker lives and documents in a culture then makes documentary on it (target=elderly)
-cinema verite: all you do is sit back and watch things unfold in front of your camera
-propaganda: WWII ~ why we fight |
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-Several media subsidiaries under one corporate umbrella |
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company sponsored programming -awkward stops in TV to talk about product -company would pay for broadcast of TV show -prob: having 1 sponsor means your committed
NBC -Sernoff and Weaver wanted to get rid of 1 sponsor -increased length of program ~ so sponsors couldnt afford it -spot ad created ~ what we have today -product placement |
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-planting contestants into their show -people shocked ~ led to cynicism of the media -TV deemed "vast wasteland" -moved to L.A. |
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-TV gives info and explanations quick (9/11, war scenes etc) -gives idea of a collective nation |
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-helped stop Network Supremacy (when networks ruled TV and content and did whatever they wanted) -gave them more competition -network supremacy declined in 70s and 80s |
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-VHS won b/c it could hold more content -VHS had lower quality but 2 hr capacity -Beta had higher quality but 1.5 hr capacity |
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Deficit Financing: Selling a show for less than it costs with the hopes of making the money in syndication (reruns)
Evergreens: Popular long running syndicates – Andy Griffith, I Love Lucy, Saved by the Bell, Full House
Fringe Time: -Immediately before the prime time schedule -Usually put a popular rerun in this slot |
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Development of Cable (and networks) |
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-put antennas on mountains and ran cables don to villages/towns -50s and 60s -developed by television and appliance stores -hundreds of channels with no interference
CNN -Cable News Network -most powerful ~ Persian Gulf War -24 hour new cycle MTV -music videos -targeted impressionable youth HBO -can show sex/violence b/c you have to pay for service -has movies, too |
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-Rupert Murdoch in 1953 -helped launch FOX network -became an entire TV channel |
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Broadcasting vs Narrowcasting |
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Broadcasting -Content is targeted towards as large a group as possible -Provides a large, diverse audience to advertisers
Narrowcasting -Content is specialized and targeted towards small, specific audiences -Provides a small but dedicated audience to advertisers |
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-combo of white and black music -radio turned to rock and roll b/c it was cheap and it appealed to large, diverse young audience -rock and roll considered impure and often banned or protested against |
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-re-record rock and roll songs using clean-cut white males (Pat Boone) -turn rock and roll and R&B songs into country and pop songs |
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-70s ~ religious institutions could no longer fight the appeal of rock, so they adapted their own |
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Pre-Vietnam -pro-America and pro-war songs
Vietnam -against war
Post-Vietnam -have combo of both or artist doesnt touch it |
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-have the same roots -didnt worry about vocal quality or melody, but the message it sent -voice of the people -Folk often linked with rebellion and drug use |
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Probs facing music industry |
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Piracy -illegal uploading and downloading of music from the internet -file-sharing -tend to go after uploaders
Counterfeiting -unauthorized duplication of CD and packaging -very common in NYC and Asia
Bootlegging -unauthorized recording of a live performance or studio recording -very common with movies also |
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-50s -record companies paying DJs to play certain songs -payola became illegal -still occurs in other forms today |
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history of music and recording |
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Leon Scott de Martinville -developed basics of sound recording using a needle and grooves but couldnt play sound back
Thomas Edison -phonograph in 1877 -switched to metal and could play sound back
Emile Berliner -created Gamaphone which played records -made music popular!
Audio Tape -invented by German engineers but confiscated by Americans after WWII
Digital Music -CDs -MP3s -Thomas Stolkholm used losers and computer pulses to produce sounds |
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-Reginald Fessenden of G.E. -Xmas Eve on boat |
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-1910 -wrote radio air wave laws -required all ships traveling more than 200 miles offshore and with ppl to have a wireless transmitter |
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-Titanic sunk -required all radio transmitters to be licensed -hoped to reduce clutter on airwaves |
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