Shared Flashcard Set

Details

Media 2
kydt
28
Communication
Undergraduate 4
04/08/2013

Additional Communication Flashcards

 


 

Cards

Term
nickelodeans
Definition
-cheap theaters ~ cost 5 cents
-appealed to immigrants b/c inexpensive and silent (tech didnt exist yet)
Term
block booking
Definition
-local theaters owned by studios so they had to play their stuff
-if want a good movie, have to buy these 10 movies too
-blockbuster: name comes from craziness in town it produces when it comes out and made enough money to make up for loss of other shitty 10 movies
Term
why do we use genres?
Definition
-to ensure an audience due to familiarity
Term
decline in movie revenues
Definition
1.television hurt movies ~ don have to leave house, no $ etc

2.economic growth following WWII ~ used money to buy tangible goods

3.decrease in marriage age ~ movies are a "dating" thing, marriage is commitment

4.return of WWII soldiers ~ gone for so long, just wanted sex (led to baby boom)
Term
movies competing with TV
Definition
-widescreen
-better sound
-darker and more intense stories
-movies give dark, sexual stories that TV cant ~ eventually TV would catch up to go more sexual (slippery slope)
Term
portrayal of history in films
Definition
-opinion based question
-how some people get some info
Term
documentaries
Definition
-newsreels: tiny documentaries in theater before actual movie started (1900s)

-travelogues: when film maker lives and documents in a culture then makes documentary on it (target=elderly)

-cinema verite: all you do is sit back and watch things unfold in front of your camera

-propaganda: WWII ~ why we fight
Term
synergy
Definition
-Several media subsidiaries under one corporate umbrella
Term
advertising and TV
Definition
company sponsored programming
-awkward stops in TV to talk about product
-company would pay for broadcast of TV show
-prob: having 1 sponsor means your committed

NBC
-Sernoff and Weaver wanted to get rid of 1 sponsor
-increased length of program ~ so sponsors couldnt afford it
-spot ad created ~ what we have today
-product placement
Term
Game Show Scandal
Definition
-planting contestants into their show
-people shocked ~ led to cynicism of the media
-TV deemed "vast wasteland"
-moved to L.A.
Term
TV unity and mourning
Definition
-TV gives info and explanations quick (9/11, war scenes etc)
-gives idea of a collective nation
Term
VCRs
Definition
-helped stop Network Supremacy (when networks ruled TV and content and did whatever they wanted)
-gave them more competition
-network supremacy declined in 70s and 80s
Term
VHS vs Beta Tape
Definition
-VHS won b/c it could hold more content
-VHS had lower quality but 2 hr capacity
-Beta had higher quality but 1.5 hr capacity
Term
Economics of TV
Definition
Deficit Financing: Selling a show for less than it costs with the hopes of making the money in syndication (reruns)

Evergreens: Popular long running syndicates – Andy Griffith, I Love Lucy, Saved by the Bell, Full House

Fringe Time:
-Immediately before the prime time schedule
-Usually put a popular rerun in this slot
Term
Development of Cable (and networks)
Definition
-put antennas on mountains and ran cables don to villages/towns
-50s and 60s
-developed by television and appliance stores
-hundreds of channels with no interference

CNN
-Cable News Network
-most powerful ~ Persian Gulf War
-24 hour new cycle
MTV
-music videos
-targeted impressionable youth
HBO
-can show sex/violence b/c you have to pay for service
-has movies, too
Term
TV guide
Definition
-Rupert Murdoch in 1953
-helped launch FOX network
-became an entire TV channel
Term
Broadcasting vs Narrowcasting
Definition
Broadcasting
-Content is targeted towards as large a group as possible
-Provides a large, diverse audience to advertisers

Narrowcasting
-Content is specialized and targeted towards small, specific audiences
-Provides a small but dedicated audience to advertisers
Term
Rock & Roll
Definition
-combo of white and black music
-radio turned to rock and roll b/c it was cheap and it appealed to large, diverse young audience
-rock and roll considered impure and often banned or protested against
Term
cover music
Definition
-re-record rock and roll songs using clean-cut white males (Pat Boone)
-turn rock and roll and R&B songs into country and pop songs
Term
Christian Rock
Definition
-70s ~ religious institutions could no longer fight the appeal of rock, so they adapted their own
Term
Music and War
Definition
Pre-Vietnam
-pro-America and pro-war songs

Vietnam
-against war

Post-Vietnam
-have combo of both or artist doesnt touch it
Term
Folk music/Punk music
Definition
-have the same roots
-didnt worry about vocal quality or melody, but the message it sent
-voice of the people
-Folk often linked with rebellion and drug use
Term
Probs facing music industry
Definition
Piracy
-illegal uploading and downloading of music from the internet
-file-sharing
-tend to go after uploaders

Counterfeiting
-unauthorized duplication of CD and packaging
-very common in NYC and Asia

Bootlegging
-unauthorized recording of a live performance or studio recording
-very common with movies also
Term
Payola
Definition
-50s
-record companies paying DJs to play certain songs
-payola became illegal
-still occurs in other forms today
Term
history of music and recording
Definition
Leon Scott de Martinville
-developed basics of sound recording using a needle and grooves but couldnt play sound back

Thomas Edison
-phonograph in 1877
-switched to metal and could play sound back

Emile Berliner
-created Gamaphone which played records
-made music popular!

Audio Tape
-invented by German engineers but confiscated by Americans after WWII

Digital Music
-CDs
-MP3s
-Thomas Stolkholm used losers and computer pulses to produce sounds
Term
1st voice transmission
Definition
-Reginald Fessenden of G.E.
-Xmas Eve on boat
Term
Wireless Ship Act
Definition
-1910
-wrote radio air wave laws
-required all ships traveling more than 200 miles offshore and with ppl to have a wireless transmitter
Term
Radio Act of 1912
Definition
-Titanic sunk
-required all radio transmitters to be licensed
-hoped to reduce clutter on airwaves
Supporting users have an ad free experience!