Shared Flashcard Set

Details

Measurement and scaling
Measurement and scaling
13
Marketing
Undergraduate 4
03/04/2017

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Cards

Term
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Definition
Nominal scale
Term
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Definition
Stapel scale
Term
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Definition
Semantic differential scale
Term
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Definition
Ratio scale
Term
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Definition
Rank order scale
Term
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Definition
Purchase intent scale
Term
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Definition
Paired comparison
Term
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Definition
Ordinal scale
Term
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Definition
Likert scale
Term
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Definition
Itemized rating scale
Term
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Definition
Interval scale
Term
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Definition
Constant sum scale
Term
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Definition
Graphic rating scale
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