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Definition
face to face, telephone, email, postal survey, internet |
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Concept Testing: Ways to Communicate the Concept - |
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verbal description, video, storyboard, simulation, working prototype, interactive media/model renderings and sketches |
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Product Architecture: Functional elements-- |
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individual operations or transformations that contribute to the overall performance of the product |
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Product Architecture: Physical Elements- |
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Parts, components and subassembelies that ultimately implement the products functions |
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Failure Modes Effects and Analysis
began in Aerospace industry, now mainly in automobiles, used to anticipate and prevent failures from occuring |
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when it occurs before the design should focus on prevention not detection |
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Design FMEA - examines functions of the system ex: inappropriate specifications Process FMEA - examines the process used to create the components ex: improper assembly, or variation in parts |
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Risk Priority Number - it identifies the greatest areas of concern Assesses: Occurance Severity detection of failure RPN = Severity x Occurance x detection |
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Concept Testing used for: |
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Definition
-Go/ no go decisions -choosing market -benchmarking -forecasting demand -concept selection among alternatives |
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Concept Testing Process - |
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1. Define purpose of the test 2. Choose a survey population 3. Choose survey format 4. Communicate the concept 5. Measure customer response 6. Interpret results 7. Reflect on results and process |
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Term
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Definition
1. Qualification 2. Product Description 3. Purcahse intent 4. Comments |
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Term
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Definition
Q = NAP Q=sales N= number of purchases A=awareness*availibility P=probability of purchase |
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P = Cdef*Fdef + Cprob*Fprob C= from competitors Fdef and F prob from survey |
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Term
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Definition
-chunks implement one or a few chunks -interactions are well defined Advantages: simplicity reusability |
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Definition
-multiple chunks, and chunks may perform many functions -poorly defined Advantages: low cost, high performance |
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Three levels of architecture: |
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Definition
system subsystem components |
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Term
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Definition
-ease of product variation -feasibility of customer modification |
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