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Mass media test 1
Mass media test 1 zeltner
87
Communication
Undergraduate 3
09/25/2013

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Term
concurrant media usage
Definition
media multitasking
Term
print technology
Definition
books, newspapers, magazines
Term
electronic technology
Definition
records, radio, television, internet
Term
chemical technology
Definition
movies (are what kind of technology?)
Term
ubiquity
Definition
everywhere, unavoidable, you can't get away from it
Term
Marshall Mcluhan
Definition
the "freud of communication"
created the hot cool model
Term
hot/engaged medium
Definition
what kind of medium are newspapers?
Term
cool/passive medium
Definition
what kind of medium is television?
Term
vertical integration
Definition
a company has control over all levels of projection...makes the most money
Term
infotainment
Definition
everything is entertainment, even news is portrayed in an interesting way
Term
penny period
Definition
cheap newspapers changed american journalism, made news accessable for everyone
Term
benjamin day
Definition
who was responsible for the penny period by making the New York Sun?
Term
sunday
Definition
biggest day for newspapers
Term
wednesday
Definition
second biggest day for newspapers
Term
wall street journal
Definition
consistently thorough in coverage of business and finance
Term
usa today
Definition
nation's largest newspaper
high story counts
splashy design
graphs/tables
Term
mary baker eddy
Definition
who founded christian science monitor?
Term
christian science monitor
Definition
aided by church, circulation has fallen recently
Term
new york times
Definition
regional and national, leaked pentagon papers
Term
phonograph
Definition
cylinder wrapped in tin foil, rotated against stylus and made sound
Term
edison
Definition
who invented the phonograph
Term
gramophone
Definition
first metal disk used for sound recording. could be molded and mass produced
Term
emile berliner
Definition
who invented the gramophone
Term
joseph maxwell
Definition
who invented analog records
Term
analog recordings
Definition
sound waves that were physically engraved into grooves of the record were converted into electrical pulses that coincided with the waves in the grooves
Term
tape recordings
Definition
brittle shellac disks and magnetic tape. developed in germany. 3-4 mins of sound per side
Term
EP
Definition
extended play records, 45 rpm, one song per side. used large spindle.
Term
LP
Definition
long playing record. 78 rpm. made of vinyl plastic.
Term
stereo
Definition
multiple microphones recorded, played sound back through two speakers.
Term
CDs
Definition
digital recordings captured sound waves. can carry 80 minutes of music
Term
sony
Definition
who introduced the first cd player
Term
payola
Definition
record companies' bribes to djs to play certain records
Term
alan freed
Definition
first dj
coined term rock and roll
opened door to white acceptance of black music
refused to sign doc saying he did not accept payola, was fired
Term
jimmie rodgers
Definition
american country singer known for yodeling.
Term
jimmie rodgers
Definition
singing brakeman
Term
jimmie rodgers
Definition
blue yodeler
Term
jimmie rodgers
Definition
the father of country music
Term
country music
Definition
music handed down from the working class
Term
hank williams
Definition
one of the most important country artists. 35 singles on the billboard country chart
Term
patsy cline
Definition
country musician, famous in pop crossovers. killed in plane crash. one of the most influential female vocalists
Term
loretta lynn
Definition
coal miner's daughter. nicknamed "doo". sang about blue collar womens' issues (the pill, war, childbirth)
Term
blues
Definition
music handed down from gospel and spiritual tradition
Term
leadbelly
Definition
folk and blues musician, played from jail
Term
robert johnson
Definition
recognized as master of the blues, esp from Mississippi delta blues
Term
willie mae (big mama) thornton
Definition
first to record hound dog (covered by elvis) and ball and chain (covered by janis joplin)
Term
big joe turner
Definition
american blues shouter, "shake rattle and roll"
Term
rockabilly
Definition
combines vocal styles of country with up tempo rhythms of blues
Term
carl perkins
Definition
called the "king of rockabilly" famous for "blue suede shoes"
Term
johnny cash
Definition
one of the most influential musicians of 20th century. had many songs of many genres: country, rocknroll, rockabilly, blues, folk, gospel
Term
race music
Definition
slang term for music by african americans
Term
chuck berry
Definition
guitarist. "maybelline" "rock and roll music" "roll over beethoven" "johnny b goode". crazy guitar style
Term
little richard
Definition
key in transition from r&b to rock and roll. frantically charged piano and raspy shouted vocals. "tutti frutti" "long tall sally" "good golly miss molly"
Term
bill haley
Definition
one of the first rock and roll musicians. "rock around the clock"
Term
sam phillips
Definition
owned sun studios in tennessee. recorded local country artists. discovered elvis.
Term
elvis presley
Definition
formerly a truck driver. able to combine musical styles and put an acceptable face to them
Term
jerry lee lewis
Definition
"the killer"
Term
jerry lee lewis
Definition
song writer and pianist. married his 14 year old cousin
Term
pat boone
Definition
teen idol, specialized in "cleaned up" versions of rock songs (tutti frutti)
Term
edward muybrigde
Definition
made the moving horse motion pictures by arranging 24 still cameras in a row on a track
Term
george eastman
Definition
introduced kodak camera and celluloid film
Term
edison and dickson
Definition
developed the first workable motion picture camera and began producing movies
Term
kinetoscope
Definition
first motion picture camera, people went to parlors to view these one at a time
Term
the lumieres
Definition
brought projection to film by projecting movie images on a wall
Term
edwin porter
Definition
film projectionist, cameraman, "the great train robbery"
Term
nickelodeon
Definition
first exclusive moving pictures theater (in pittsburgh)
Term
cascade theater
Definition
the warner brothers' first moving picture theatre in new castle, pa
Term
dw griffith
Definition
produced "the birth of a nation" which brought him much fame and infamy
Term
birth of a nation
Definition
a film about the KKK. showed that movies were not simply sources of amusement, but could be socially prominent
Term
fatty arbuckle
Definition
biggest name in film comedy, charged with drunken rape and death of 25yearold starlet Virginia rappe
Term
will hays
Definition
founded Motion Pictures Producers and Distributors of American in response to public moral outrage at hollywood sex scandals
Term
the jazz singer
Definition
released by warner brothers, first movie with sound (2 segments)
Term
bette davis
Definition
frequently suspended by studio bosses for refusing to act in films they selected
Term
adolph zukor
Definition
transformed Paramount into a vertically integrated company
Term
adolph zukor
Definition
originated "block booking"
Term
block booking
Definition
selling films in packages... if a theater wanted an A picture, they would be forced to buy several B pictures
Term
mary pickford
Definition
adolph zukor's contract star, her films were enormously popular
Term
paramount, loews (later MGM), fox film (later 20th century fox), warner bros, and radio keith orpheum
Definition
the big five
Term
universal, columbia, united artists
Definition
the three minors
Term
douglas fairbanks, mary pickford, charlie chaplin, and DW griffiths
Definition
the four who formed united artists
Term
the hollywood 10
Definition
HUAC paneled 47 people in movie industry to see if they were communists, these refused to answer and were sent to jail
Term
charlie chaplin
Definition
"the tramp"
Term
the kid
Definition
charlie chaplin's first full length movie. huge success
Term
buster keaton
Definition
the great stone face
Term
buster keaton
Definition
silent film star well known for athleticism and deadpan comedy
Term
the general
Definition
silent comedy by buster keaton. very bad. contains the most expensive scene in silent film history
Term
harold lloyd
Definition
the glasses character
Term
harold lloyd
Definition
many films contained thrilling chase scenes. one of them being in a film called Safety Last
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