Shared Flashcard Set

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Mass Media Final
Final Examination
59
Political Studies
Undergraduate 4
12/12/2013

Additional Political Studies Flashcards

 


 

Cards

Term
A good example of Episodic Framing?
Definition
McDonalds Coffee Spilling Tort
Term
What does the pervasiveness of the media in our lives guarantee?
Definition
The media play a major role in presidential elections, but what that role entails exactly, is not clear.
Term
Graber, Three Main Ideas
Definition
The media influence the selection of the candidate.
The candidate has to televise well.
And the "diversification" of made for media campaigns.
Term
What is still a primary source of news?
Definition
Television
Term
What are the consequences of the new, high-choice media environment?
Definition
Partisan Selective Exposure (another media effect, in addition to agenda-setting, priming, framing). (Fox News and MSNBC) (Different portrayals of the candidates)
Term
What comes in second as a source for election information?
Definition
Web
Term
Newsworthiness Advantage
Definition
Incumbent Advantage. Viability. Familiarity. "Good Story".
Term
The use of stereotype in news
Definition
To conserve time, television newscasters create stereotypes early in the campaign and then build their stories around these stereotypes by merely adding new details to the established image. Once established stereotypes stubbornly resist change.
Term
Substantive Coverage
Definition
Same candidate picture across the board (homogeneity of coverage), Candidate Qualifications (Character, (Trustworthiness), Qualifications for office (leadership, compassion)) Overall negative/critical tone (of highly accomplished individuals)
Term
Strategy, Strategy...
Definition
Horserace coverage is what causes the difference. Almost all the difference in the tone of coverage between the candidates came in stories that focused on strategy, tactics and polls-not policy or public record.
Term
Issues and Events
Definition
Newsworthiness standards -> coverage of campaign events rather than issues. Does not reflect intrinsic values of these two.
Term
What do people learn from Campaign Coverage?
Definition
Not very much because people cannot recall it. Online processing. Cognitive Dissonance or Consonance.
Term
When do vote changes typically happen?
Definition
Vote Changes are most likely when are ambivalent about their own attitudes and pay close attention to the campaign.
Term
When are messages potent?
Definition
Messages are most potent when something unprecedented or unanticipated happens (major foreign policy crises, corruption, scandal) but also social setting where a change in vote is not seen as deviant behavior.
Term
What is unrealistic?
Definition
Large Effects.
Term
But there are theories that the media affect turnout
Definition
And because small percentages voters can affect election outcomes, this is no small issue.
Term
Election results premature?
Definition
Gore v. Bush 2000
Term
Johnston, Hagan, and Jamieson believe
Definition
Ads and News: The campaign as natural experiment"
Term
Thee Core Areas:
Definition
'what' or contents of online campaigns
'why' in terms of explaining the adoption of the new digital tools.
'so what' (voter effects)
Term
In a campaign message that will reach all voters, candidates may prefer to make _____ ______ that will alienate the smallest share of the population.
Definition
Broad Appeals.
Term
When _____ can be hidden from all but the intended recipients, candidates might craft messages that are more pointed and perhaps more effective
Definition
Messages.
Term
The Big Question?
Definition
Is the internet an essentially leveling communication tool in that it elevates the profile of the smaller and more marginalized players in the political system? Or one that simply reinforces existing power and participatory biases?
Term
What is theoretical perspective?
Definition
Formal hierarchies are challenged. "Organizing people without organizations". Ordinary people challenge the monopoly of cultural institutions, such as the Catholic Church and traditional media organizations.
Term
Darker side of internet's impact?
Definition
Censoring, surveillance and propaganda. VIA data-mining, surveillance and targeting of voters.
Term
_____ and _____ might have a larger 'reach' than older media because they are always on
Definition
Facebook Twitter. Online political jokes from emails or meme, mobile phones, blogs, etc constitute a small but meaningful new political acts that may energize the previously inactive.
Term
Mediating Factors:
Definition
Web campaigns might be a proxy for intangible candidate or campaign stuff quality, etc. How would this affect the research findings?
Term
There are methodological problems
Definition
Two-step mobilization effect: campaigns sites activate the activists, who then mobilize their offline networks this would require a different kind of measurement.
Term
Mobilization effects:
Definition
Limited data and evidence. Some evidence that Dean and Obama managed to recruit online. People don't really go to candidate sites. And the web fails to engaged the disengaged.
Term
The future direction of ____ _____ towards a more 'managed' data-driven process or a more open 'self-seeding' model in which supporters use social media tools to run campaigns at the local level is not as yet clear.
Definition
Party Organizations
Term
Pariser addresses two dominant theories about the Web and US Democracy:
Definition
Democratic potential of internet and undemocratic potential of internet.
Term
Democratic Potential of Internet
Definition
Power to access information. Flatten society. Unseat elites (incl. Gatekeepers). Increase transparency and accountability. MoveOn.org-strength (power) in numbers
Term
Undemocratic Potential of the Internet
Definition
Lack of exposure to ideas that change one's viewpoint. This is happening without "fanfare" or notice (the filter bubble is invisible). Unlike media choice (liberal or conservative) you are not making a choice.
Term
Balkanazation
Definition
It might be increasingly difficult for people to solve problems that society faces together.
Term
Hindman, Web is good for?
Definition
Activism (Skeptics and enthusiasts agree)
Term
Theories of ______, suggest that it is the smallest, not the largest sites that matter
Definition
Narrowcasting
Term
If we want to understand web effects we have to look at
Definition
Hyperlinking
Term
Hyperlinking tells us what?
Definition
It tells us about openness and information flow and consumption (web traffic)
Term
The internet's architecture is not fixed and attempts by commercial and security interests threatens the
Definition
Medium's Openness
Term
Link structure is
Definition
Anything but random
Term
Links between sites obey strong statistical regularities
Definition
Distribution of links within each community follow a power law distribution (small N of sites gets large number of in and outbound links)
Term
What does the number of links determine?
Definition
Traffic
Term
What does powerlaw distributions generate?
Definition
Inegalitarian outcomes
Term
Oligarchy
Definition
Government by a small group of people
Term
What does this tell us about power insofar as politics is the struggle over power?
Definition
Mobilization at the grassroots level is fundamental to democratic politics.
Term
Cognitive Dissonance
Definition
Persuasive processes as integrally based on an individual's expected preference for cognitive balance.
Term
Examples of Adversarial Journalism?
Definition
Watergate, Clinton, Vietnam, etc.
Term
What is indexing?
Definition
Indexing describes the press' reliance on elites. Or, more precisely indexing relies on the press' reliance on elite disagreements.
Term
When does indexing fail?
Definition
Indexing fails when there is a lack of divergent options.
Term
Rationale of "pre-emptive war" rested on two premises
Definition
The regime of Saddam had the capacity to cause mass destruction in the US and the regime had collaborated with Al Qaeda.
Term
Colin Powell
Definition
The Guardian Newspaper. Reluctant Warrior.
Term
Control Room
Definition
You need the media...you cannot wage war without the media
Term
Embedded Journalists
Definition
"Good for war effort". They provide often dramatic close ups of troops. Not a single report showed people getting killed by American soldiers.
Term
By covering male and female candidates differently
Definition
The news media may influence the success of female candidates for public office.
Term
How does invisibility matter?
Definition
Campbell argues that invisibility contributes to marginalization. Marginalization, combined with the occasional story that reflects traditional racist assumptions of people of color, makes for a really skewed portrayal of minorities.
Term
Experimental Research has shown to be
Definition
Not shown selective exposure to be consistently the case but some evidence for sel exposure, but not avoidance.
Term
What is the first step in figuring out media effects?
Definition
Exposure to content.
Term
What effects does the change in news viewing have on politics?
Definition
We know the media have an effect on the political knowledge, opinion and behavior of Americans, hence we ought to pay attention to changes in the media environment.
Term
Two examples of how media environment affects politics.
Definition
People don't voluntarily watch the news. People don't turn out to vote unless they are reminded.
Term
Why such a lack of awareness?
Definition
Dominant group members usually lack sensitive to racism in everyday life. They have little understanding of the problem because they are not confronted, on a regular basis, with critical views of race and ethnic relations.
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