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Mass Media test 2
study for test 2
46
Journalism
Undergraduate 2
03/10/2011

Additional Journalism Flashcards

 


 

Cards

Term
Acta Diurna
Definition
(actions of the day).. written on a tablet, and posted on the wall after each meeting of the senate.
Term
Corantos
Definition
one page news sheets about specific events, printed in English in Holland in 1620 and imported to England by British booksellers who were eager to satisfy public demand for information about continental happenings that eventually led to what we now call the 30 year war
Term
Diurnals
Definition
The true forerunners of our daily newspaper
Term
Broadsides/ Broadsheets
Definition
single sheet announcements or accounts of events imported from England
Term
Alien and Sedition Acts
Definition
made illegal writing, publishing, or printing “ any false scandalous and malicious writing” about the president, congress, or the federal government. They were very unpopular and did not get renewed
Term
Penny Press
Definition
a 1- cent newspaper for everyone, the first in 1833 was the New York Sun. they were sold so cheaply in order to attract a large readership
Term
Wire services
Definition
when papers pool efforts and share expenses to collect the news, the first was the New York Associated Press in 1856
Term
Yellow Journalism
Definition
First done by Pulitzer, was a study of excess sensational sex, crime, and disaster news; big headlines, lots of illustrations, and reliance on cartoons and color. Successful at first although public reaction to the excess of yellow journalism soon led to its decline
Term
Pass-along Readership
Definition
readers who did not originally buy the paper
Term
Zoned editions
Definition
suburban or regional versions of the paper to attract to attract readers and to combat competition for advertising dollars from the suburban papers.
Term
Alternative press
Definition
Usually weekly papers available at no cost, usually aimed at young people
Term
Dissident press
Definition
weeklies with a very local and very political orientation
Term
Feature syndicates
Definition
do not gather and distribute news. Instead they operate as clearinghouses for the work of columnists, essayists, cartoonists, and other creative individuals.
Term
Joint Operating Agreements (JOA)
Definition
permits a failing paper to merge most aspects of its business with a successful local competitoras long as their editorial and reporting operations remain separate
Term
Integrated audience reach
Definition
the total number of readers of the print edition plus those unduplicated web readers who access the paper only online
Term
Soft news
Definition
sensational stories that do not serve the democratic function of journalism
Term
Hard news
Definition
stories that help citizens to make intelligent decisions and keep up with the important issues of the day
Term
Agenda setting
Definition
the way newspapers and other media influence not only what we think but what we think about
Term
Muckraking
Definition
A period of time at the start of the 20th century where magazines exposed greedy corporations and monopolies
Term
Split run
Definition
special versions of a give issue in which editorial content and ads vary according to some specific demographics or regional grouping
Term
Circulation
Definition
the total number of issues of a magazine that are sold
Term
Controlled circulation
Definition
providing a magazine at no cost to readers who meet some specific set of advertiser- attractive criteria i.e airline and hotel magazines
Term
Brand magazine
Definition
a consumer magazine complete with a variety of general interest articles and features published by a retail or other business for readers having demographic characteristics similar to those of consumers with whom it typically does business
Term
Magalogue
Definition
a designer catalogue produced to look like a consumer magazine. i.e. Abercrombie and Fitch
Term
Advertorials
Definition
ads that appear in magazines and take on the appearance of genuine editorial content, usually a page or more.. i.e. ads about Puerto Rico or other places to travel to
Term
Complementary copy
Definition
content that reinforces the advertisers message, or at the very least does not negate it
Term
Ad-pull policy
Definition
the demand for an advance review of magazines content, with the threat of pulled advertising if dissatisfied with that content
Term
Zoopraxiscope
Definition
a machine for projecting slides unto a distant surface invented by Muybridge
Term
Persistence of vision
Definition
a physiological phenomenon in which the images our eyes gather are retained in the brain for about 1/24 of a second
Term
Kinetograph
Definition
George Eastmans easy to use Kodak camera that took 40 photographs a second
Term
Daguerrotype
Definition
a process of recording images on polished metal plates, usually copper, covered with a thin layer of silver iodide emulsion
Term
Calotype
Definition
used translucent paper, what we now call the negative, from which several prints could be made, much more sensitive than the Daguerrotype metal plates
Term
Kinetoscope
Definition
a sort of peep show device
Term
Montage
Definition
developed by Edwin Porter, tying together two separate but related shots in such a way that they took on a new unified meaning
Term
Nickelodeons
Definition
original movie theaters, it was a nickel to go see a film, hence the name
Term
Factory studios
Definition
another name for production companies
Term
Vertical integration
Definition
a system where studios produced their own films, distributed them through their own outlets and exhibited them in their own theaters
Term
Block booking
Definition
the practice of requiring exhibitors to rent groups of movies, often inferior, to secure a better one… ruled illegal in 1948 Paramount decision
Term
Platform rollout
Definition
a strategy where they open a movie on a few screens and hope that critical response, film festival success, and good word of mouth reviews from those who do see it will propel its success
Term
Concept films
Definition
Movies that can be described in one line
Term
Blockbuster mentality
Definition
filmaking characterized by reduced risk taking and more formulaic movies
Term
Franchise films
Definition
movies that are produced with the full intention of making several sequels
Term
Franchise films
Definition
movies that are produced with the full intention of making several sequels
Term
Theatrical films
Definition
films produced originally for theaters
Term
Microcinema
Definition
using digital equipment, usually for its low budget
Term
Branding films
Definition
The sponsor financing of movies to advance a manufacturers product line. i.e the Italian job
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