Shared Flashcard Set

Details

Mass media study questions
mass media questions- leighly, gussin
84
Political Studies
Undergraduate 3
02/15/2012

Additional Political Studies Flashcards

 


 

Cards

Term
According to Ben Bagdikian, how many media corporations control most of the mass media?
Definition
6
Term
Media corporations that control the creation, production, and distribution of media products are described as
Definition
vertically integrated
Term
What is the second criterion the author identifies that influences advertising rates?
Definition
audience demographics
Term
Which of the following is NOT an example of the changes in newspaper formats in response to readership surveys?
Definition
more sports
Term
A _______ effect refers to instances in which audiences shift from one news source (e.g., TV, radio, Internet) to another news source.
Definition
substitution
Term
Which type of media is best at transmitting specific factual information
Definition
print media
Term
Why do researchers tend to credit the print media with conveying more information than television?
Definition
Because researchers typically test for information best conveyed with text
Term
Political socialization is the process of…
Definition
learning and internalizing the rules and customs of political life
Term
Which news source do high school students most often identify as an important source of political, social, and economic information?
Definition
Mass Media
Term
When are people least likely to be influenced by the media?
Definition
When are people least likely to be influenced by the media?
Term
Why do journalists believe the public finds hard news less useful than was the case in the past?
Definition
Term
What does personality theory suggest about the content of the news?
Definition
Journalists’ personalities and background influence the kinds of stories they cover. (pg 75)
Term
According to Graber, what background characteristic is most important in shaping the philosophy of reporting of those in the news production business?
Definition
Education (pg 76)
Term
Most journalists believe ____________   improved journalism?
Definition
The internet has (pg 78)
Term
Which of the following is NOT a core value that a vast majority of journalists believe serve the interests of their audience?
Definition
Inspiring citizens to take collective action
Term
Who are the main sources of information in most political stories
Definition
Government officials
Term
Once a political leader is included in a report as a legitimate source of information, they are more likely to be included in future coverage.  Graber cites this tendency as an example of…
Definition
Circular Effects
Term
A company interested in selling exotic African Safari trips is most likely to advertise in…
Definition
the Wall Street Journal
Term
What is the primary criteria journalists’ use to determine what to stories to include (and exclude) in their news coverage?
Definition
audience appeal
Term
Which of the following is not an example of a “beat”
Definition
the armed forces
Term
On which subject do all five media sectors devote a comparable amount of coverage?
Definition
Government
Term
Which media sector devotes the most time to business news?
Definition
newspapers
Term
Events designed to generate news coverage are referred to as…
Definition
pseduo events
Term
When is the best time for an administration to release information that reflects unfavorably on them?
Definition
after friday deadlines or over the weekend
Term
Which news source provides the smallest proportion of citizenship-relevant news?
Definition
Local TV
Term
Which of the following is NOT a characteristic of news content according to the Reporters of Objective Fact model?
Definition
It is designed to engage citizens in the political process
Term
Which of the following is NOT a characteristic of news content according to the Neutral Adversary model? (Page 50)
Definition
It is an objective but accurate reflection of reality
Term
3. Which of the following is NOT a characteristic of news content according to the Public Advocate model?
Definition
emphasizes facts over commentary
Term
4. Which of the models listed below conceptualizes journalists as playing the most active role in defining the news?
Definition
C. Public Advocate model
Term
5. Which of the models listed below conceptualizes journalists as playing a passive role in defining the news?
Definition
A. Reporters of Objective Fact model
Term
Which private enterprise does the Constitution grant a privileged status?
Definition
Press
Term
If a terrorist communicates information using a telephone, the company providing the (page 51) service cannot be held liable because, like cable television and internet providers, they are
Definition
common carriers
Term
How did the Supreme Court rule in Miami Herald Publishing Company v. Tornillo
Definition
Political candidates do not have a right to obtain free space in a newspaper to respond to an attack.
Term
On which kind of programs do political candidate not have the “right to equal time?”
Definition
news programs and talk shows
Term
The decision in Red Lion Broadcasting Co. v. FCC, which granted private individuals the right to rebuttal, ______________ the amount of time devoted to controversial issues on the airways.
Definition
Term
Advertisers are particularly interested in 18-49 years old because they are ____________________ than other age groups.
Definition
more active shoppers
Term
Which of the following media outlets is NOT wholly or partially funded by the federal government?
Definition
CSPAN
Term
What are independents?
Definition
Individuals or corporations that own a single media venture
Term
What is crossmedia ownership?
Definition
Individuals or corporations that own several types of media
Term
Why are some people particularly concerned about crossmedia ownership?
Definition
They allow a single business to control all of the media outlets in one market
Term
What are conglomerates?
Definition
Individuals or corporation that own media outlets and other kinds of non-media related businesses
Term
According to Graber, which of the following is NOT one of the ways to gauge the influence of a media enterprise?
Definition
the journalists it hires
Term
The FCC, as an independent regulatory commission, is NOT influenced by the…
Definition
It is influenced by all of the above.
Term
Which of the following is NOT a way in which the FCC exerts control over the media?
Definition
Establishing advertising rates for children programming
Term
What has the media industry done to avoid having the federal government establish and enforce mandatory regulations on media content?
Definition
Created industry-wide standards
Term
Which of the following factors does the author NOT identify as important in the development of the mass media in the United States?
Definition
The growth of an independent media.
Term
Benjamin Franklin became the publisher of the New England Courant because
Definition
The former publisher was imprisoned.
Term
Who controlled the content of newspapers during the era of the party press?
Definition
Competing political factions
Term
The content of the commercial newspapers that developed after the American Revolution consisted primarily of…..
Definition
news about commerce
Term
Which of the following factors made possible a dramatic shift in the content of newspapers in the early part of the nineteenth century?
Definition
Technological advances
Term
1      When are individuals most likely to be influence by media coverage of crime?
Definition
D.   When individuals are unfamiliar with the topic being covered
Term
Which program(s) do young people typically identify as their main source of political information?
Definition
Tonight Show with Jay Leno AND Late Night with David Letterman
Term
Which of the following is NOT one of the types of journalism that Michael Schudson identifies?
Definition
citizen
Term
Which of the following is NOT one of the four functions of the mass media, according to Harold Lasswell and Doris Graber?
Definition
entertainment
Term
Events created in order to receive media coverage are referred to as
Definition
psuedo events
Term
Which of the following is NOT one of the private functions the media provides to individuals?
Definition
Interpretation
Term
Which tool is most commonly associated with investigative journalism?
Definition
rake
Term
In an effort to assess the impact of the news media, early research focused almost exclusively on which aspect of political behavior?
Definition
voting
Term
There is significant evidence indicating that people regularly search for ____________ information.
Definition
Confirming.
Term
What is the most common and unreliable means of measuring media effects at the individual level
Definition
Self-assessments
Term
Which of the following is NOT a foundational assumption about the mission of the press under an authoritarian regime?
Definition
Entertainment programs do not have be selected for their social values.
Term
Which of the following is NOT a foundational assumption about the mission of the press under a democratic regime?
Definition
News programs should not be selected for their audience appeal.
Term
Which of the following is NOT one of the four methods by which societies attempt to control the content of the news, according to Graber?
Definition
A.   Administrative
Term
1. According to Bennett (and Zaller), the media tends to provide one-sided information
Definition
D. when policy elites are in strong agreement.
Term
2. According to the authors, when elite debate in the United States is one-sided, journalists look for alternative perspectives i
Definition
foreign sources
Term
3. According to Entman, journalists are most likely to provide a broad range of perspectives when
Definition
D. there is a lack of consensus among policy elites.
Term
4. SMO stands for
Definition
E. Social Movement Organizations
Term
5. Some citizens may have considered foreign elite sources to be credible despite the tendency to think of such sources as non-credible because
Definition
A. they agreed with the information the foreign sources provided
Term
quote by Donald Rumsfeld, the Secretary of Defense during the Bush administration, would have received which numerical code?
Definition
11
Term
7. The lowest level of agreement among coders was on
Definition
B. Secondary focus
Term
8. News reports that focused on the debate over wisdom of invading Iraq decreased substantially after
Definition
B. Congress authorized the use force.
Term
9. The majority of news coverage of the war in Iraq was coded as
Definition
neutral
Term
3 principal actors/goals
Definition
1) Politicians:
a) Goal: "Get Our Story Out" want to say whatever info to the public out through the mass media. Get the info they want out
2) Journalists
a) Commercial goals: want to make a profit, large audience
b) Professional goals: independent, understand explain and interpret what is going on, independent and distinct voice in the news- want to be cool journalists
3) Citizen-voters: "Don’t waste my time"
a) Goals: tell me what I need to vote, got
Term
3) Factors that increase the accessibility of information
Definition
recency, visuals, frequency, importance
Term
B. RAS Model
Definition
receive and understand
accept/reject
sample- random sample of information
Term
gussin model
Definition
univalents and ambivalents
univalents- consistent attitude and opinons, like to counter argue; random seleciotn produces stable outcomes
Term
gussin- ambivalents
Definition
ambivalents- inconsisten attitudes and opinions, very mixed
unlikely to counter aruge
random selectio produces unstable outcomes - swing voters
Term
on line processing model
Definition
citizens know how and not why they voted
-not memory based, just information in
OL decision making- informaiton encounted, evaluated in real time--- just keep it for a second, judgement stored, information decays
Term
differences between zaller and gussin
Definition
memory based model- univalents take random samples, oversamplianting of top of the head
Term
hypodermic needle theory
Definition
people can be manipulated/... media can implant information

example: war of the worlds. seduction of the innocent
Term
a) Individuals have capacity to protect/ignore information
Definition
- selective exposure
selective perception
selection retention
Term
opinion leaders have an influence
Definition
=people can challenge themselves on view they don't belive, we are stubborn,
Term
agenda setting effect
Definition
can tell us what to think about
-more coverage it recieves in the media, more important we think it is

1) positive, journalists emphaize important issues, citizens connect perceptions ot decisions of policy makers, citizens make reaosnalbe demands on policymakers

negative- emphasize unimportant issues, policymakers may address a problem that is not even a problem. example- crime rates... coverage of crime going up but crime rates going down
Term
news: temporary accessibility
crime dramas: chronic assessibility
Definition
crime dramassss csi

agenda settings/priming effects shaped by exposure ot ficional information
Supporting users have an ad free experience!