Term
| What are some stories in our culture? |
|
Definition
| Rags to riches, David and Goliath (the underdog will win) |
|
|
Term
|
Definition
| Says that TV enables us to get a picture of the world around us and to set expectations of how we will live in it (norms, etc.) |
|
|
Term
| Why are stories important in all cultures? |
|
Definition
| They help us make sense of the world by providing structures and beliefs about our world. They entertain us and keep us connected. They are passed down to us and inform us about history. They also teach us morals, norms, and values. |
|
|
Term
| What did this quote mean and why is it important?
"If a man were permitted to make all the ballads (i.e. narrative songs intended to entertain and inform) he need not care who should make the laws of a nation. |
|
Definition
| Stories will always be remembered. We shape the stories and we shape. Therefore, we who shape the stories also shape the laws.
Stories have more room for interpretation than laws do.
The way to control people is through ballads. Ballads guide people's thinking, morals, behaviors, etc. It gives them a framework through which to live their life.
Those that make the ballads are the ones that influence society and probably have more influence than the law. |
|
|
Term
| How do stories get passed on? ?(4 ways) |
|
Definition
1. Family/friends
2. Formal education/ government
3. Religion
4. TV (according to Gerbner) |
|
|
Term
| George Gerbner was one of the first to study what? What theory did he develop? |
|
Definition
| TV as chief story teller. Cultivation Theory |
|
|
Term
| What percent of real world crimes are violent in nature? Of those crimes, what percent are murders? |
|
Definition
|
|
Term
| How many people watch the Super Bowl? |
|
Definition
|
|
Term
|
Definition
| to inform, persuade, and entertain |
|
|
Term
what is the cultivation hypothesis?
When was it established? |
|
Definition
| over time, heavy viewers of the overall pattern of TV develop views of the world similar to what they see on TV. (Late 1960's) |
|
|
Term
| What is the ice age metaphor and what does it relate to? |
|
Definition
| The ice age metaphor says that just like ice, the effects occur over a long period of time with gradual changes. This is related to the cultivation hypothesis. |
|
|
Term
| How do we measure/evaluate the cultivation hypothesis? |
|
Definition
1. content analysis of TV programs (started by Gerbner)
2. Real world indicators (ex. census)
3. Surveys of TV viewers
2. |
|
|
Term
| In relation to Cultivation, what are the differences between heavy and light viewers? |
|
Definition
Heavy viewers perspective on the world becomes more "mainstreamed" (similar to others views of the world.) Heavy viewers think that the crime rates in the world are higher too.
Light viewers perceptions aren't as highly affected by media. |
|
|
Term
|
Definition
Diverse populations (different cultures/ locations) where we would assume to find differences- when you look at these places that you would assume to be a certain way, overtime different perspectives are overridden by heavy consumption of TV.
People conform to the mainstream view of reality (views become the same) |
|
|
Term
| what it the Resonance Effect |
|
Definition
it is when your real world experience is more similar to TV. In this case, there are even greater cultivatioon effects. This is also know as a "double dose" of cultivation.
The resonance effect- if your experience resonates with TV's experience/view.
Influence on world view comes from TV and social surroundings. |
|
|
Term
| In reference to the cultivation theory, what has changed since it was developed in the late 1960's? |
|
Definition
| we have more TV channels and we have an increase of viewership and options. |
|
|
Term
| Are there simple, immediate, linear effects from cultivation? |
|
Definition
| no, it's an interaction that occurs over a long period of time (ice age metaphor by Gerbner. It is Not linear because we are able to influence what is on TV (consumer ratings, etc.) |
|
|
