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defined by scope of audience- reach 1 million viewers.
Mass Media: primary function is to attract and maintain audience for advertisers (J & C, 3)
Information Industry: system of complex org. engaged in producing info for public consumption. |
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| % of households tuned to a particular channel at a particular time. A rating point = about 1 mill viewers, 10 is considered high |
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| Traditional Enlightenment View |
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| rationalism is good, reasoning takes priority over emotions |
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| modern constructivist view |
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| understanding requires both cognitive and effect (reason and emotion) they are impossible to separate |
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| words or icons used to convey meaning. They can be denotation - distinct/dictionary meaning, connotation - impression or association (cognitive and emotional/affective) |
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| common understanding; explanation of why things are as they are. A myth is not false but they lack verification and rely on faith |
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