Term
| Where did Media Effects Begin? |
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Definition
| WWI Propaganda. Both American and German posters suggested that God was on their side. |
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Term
| What is the difference between Hot and Cold media? |
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Definition
Hot: Requires more attention.(Newspaper)
Cold: Requires less attention.(TV/ Radio)
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Term
| What are the three types of media effects? |
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Definition
- Powerful effects
- Minimal effects
- Mixed effects
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Term
| Types of powerful effects? |
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Definition
- Bullet Theory(Hypodermic Needle): media sends message directly, has much influence
- Pictures in our heads- (don't think of elephants)
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Term
| What is the minimal effect? |
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Definition
The two-step flow- there are experts on different media they follow.
Media →Expert→Reciever |
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Term
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Definition
| Media effects different people in different ways at different times. |
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Term
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Definition
Media sets the subject-what people talk about.
Doesnt tell you what to think; tells you what to think about. |
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Term
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Definition
Why we use mass media:
Surveillance, Diversion, Socialization |
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Term
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Definition
| A fan's "relationship" with a media figure |
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Term
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Definition
| Media help us learn how we are supposed to act and behave |
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Term
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Definition
Mass Media decide what we are going to think about.
(decides what people see/don't see) |
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Term
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Definition
| You believe that mass media effect you less than other people |
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Term
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Definition
| We think the world is more dangerous than it really is |
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Term
| Cumulative effects theory |
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Definition
| Idea that after multiple views, media effect builds over time |
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Term
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Definition
| We choose media that reinforce our beliefs |
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Term
| Individual differences theory |
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Definition
| Media effect different people in different ways depending on who you are |
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Term
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Definition
| Helps figure out the feedback from S.M.C.R. |
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Term
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Definition
- Theoretical research
- Applied research
- Measure Audience size and characteristics
- Public opinion
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Term
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Definition
| ground work in order to explain things later on. Allowing others to build on it. |
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Term
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Definition
- Technology
- Policy- make decisions in the public eye
- Opinion- determining whether you like the product or not
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Term
| Measurement of audience size and characteristics |
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Definition
- Radio- Arbitron
- Television- Nielson
- Internet- ComScore
- Newspaper/Magazines- Alliance for Audited Media
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Term
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Definition
| Magic polling #:results will be within 5 percentage points of "reality" 95% of the time. |
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Term
Confidence Interval
(Margin of Error)
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Definition
| +/- figure that tells you the range of where reality is |
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Term
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Definition
| How sure you can be that reality is within the confidence interval |
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Term
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Definition
Straw polls- random selection (online surveys)
Focus Groups- small group brought together w/ facilitator |
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Term
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Definition
| freedom of religion, speech, press, assemble, petition |
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Term
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Definition
balance freedom of speech/press against values.
(flag burning, censorship, public endangerment) |
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Term
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Definition
| Lieing about someone publicly |
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Term
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Definition
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Term
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Definition
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Term
| What must private figures have in order to sue for defemation? |
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Definition
- Published
- Identification
- Inaccurate
- Hurt reputation
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Term
| What must public figures have in order to sue for defemation? |
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Definition
- Published
- Identified
- Inaccurate
- Hurt reputation
- Actual Malice-(reckless diregard for the truth)
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Term
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Definition
- Fair comment
- right to privacy
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Term
| Intellectual property rights |
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Definition
The fixed form of the idea is protected
-copyright & music piracy |
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Term
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Definition
Freedom of information Act- govt. info should be available
-sunshine law
-shield law |
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Term
| Questions to ask when making "ethical" decisions? |
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Definition
- What's your problem?
- Why not follow the rules?
- Who wins, who loses?
- What's it worth?
- Who's whispering in your ear?
- How's it going to look?
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