Shared Flashcard Set

Details

Mass Communications 101
Basic Mass Media course. This set covers media literacy, technology, economics, and print media.
94
Internet/New Media
Undergraduate 1
09/23/2010

Additional Internet/New Media Flashcards

 


 

Cards

Term
mass media
Definition
vehicles through which messages are sent to mass audiences
Term
media multitasking
Definition
simultaneous exposure to messages from different media
Term
mass communication
Definition
technology-enabled process by which messages are sent to large, faraway audiences
Term
John Milton
Definition
came up with marketplace of ideas theory
Term
marketplace of ideas
Definition
constant, free exchange of ideas is integral to democratic society
Term
media literacy
Definition
competent knowledge of the media
Term
Marshall McLuhan
Definition
media theorist who said "The medium is the message" = form over content!
Term
interpersonal/intrapersonal communication
Definition
one on one
Term
demassification
Definition
media's focus on narrower audiences
Term
niche audience
Definition
specific audience with specific interests
Term
Fortune 500
Definition
Fortune magazine's ranking of largest U.S. corporations
Term
Sam Zell
Definition
bought Chicago Tribune, went bankrupt
Term
information society
Definition
computers, technology the dominant media
Term
Wilbur Schramm Model
Definition
Source, Message, Channel, Receiver (limited feedback)
Term
advertainment
Definition
product placement
Term
silver age of journalism
Definition
1970s - 1985 (Watergate)
Term
Rupert Murdoch
Definition
owns Fox, NewsCorp, Harper Collins, Wall Street Journal = always $ over content
Term
Johannes Gutenberg
Definition
invented movable metal type mid-1440s
Term
movable metal type
Definition
metal alphabet that allowed for mass printing
Term
Richard Hoe
Definition
perfected rotary press (1840)
Term
Omar Mergenthaler
Definition
invented Linotype typesetting machine
Term
Linotype
Definition
typewriter-like keyboard, set type into line
Term
Frederick Ives
Definition
invented halftone
Term
halftone
Definition
reproduction of images with dots in various shades of black and gray and in varying sizes
Term
Gutenberg legacy
Definition
scholarship, literacy, authorship, commercialization of literature, religious reformation, secularization, national unity
Term
Steve Horgan
Definition
adapted halftone technology for high-speed printing presses
Term
Henry Luce
Definition
founder of Time, Life, and National Geographic
Term
Matthew Brady
Definition
documented Civil War with photos
Term
National Geographic
Definition
first to use real images
Term
Joseph Niepce
Definition
first photograph (1826)
Term
Eastman
Definition
developed celluloid film
Term
Thomas Edison
Definition
foil cylinder for sound recording
Term
Emile Berliner
Definition
flat disks for recording--allowed reproduction!
Term
Philo Farnsworth
Definition
invented TV (image dissector)
Term
Arthur C. Clarke
Definition
sci-fi writer who came up with geosynchronous orbit
Term
geosynchronous orbit
Definition
satellite 23,300 miles away will move at the same rate as the Earth
Term
Joseph Maxfield
Definition
introduced electrical sound-recording to the world in the 1920s
Term
Guglielmo Marconi
Definition
invents antennae for wireless communication -- radio
Term
Telstar
Definition
first communication satellite
Term
Heinrich Hertz
Definition
confirmed existence of radio waves
Term
semiconductors
Definition
transmit via tiny pieces of silico, 1 0 code
Term
Tim Berners-Lee
Definition
invented the Internet, HTML
Term
Moore's Law
Definition
computer power will double every 18 months
Term
media convergence
Definition
fewer distinctions between types of media
Term
channel
Definition
medium through which message is sent to mass audience
Term
diffusion of innovations
Definition
innovators-->early adopters-->majority-->laggards
Term
top 5 media conglomerates
Definition
Time Warner, Google, Viacom, Comcast, Disney
Term
Japanese gov-controlled media
Definition
NHK
Term
BBC
Definition
British gov-controlled media
Term
divestiture
Definition
selling
Term
conglomeration
Definition
process of companies being bought and brought into common ownership but still remaining distinct entities
Term
Mary Baker Eddy
Definition
founded Christian Science Monitor
Term
cooperative
Definition
organization owned and run jointly by members that share benefits (Associated Press)
Term
1789 Postal Act
Definition
government discounts for mailing newspapers
Term
1845 Postal Act
Definition
free postal delivery of weeklies
Term
1879 Postal Act
Definition
allowed periodicals and books to be mailed at a penny a pound
Term
1927 Federal Radio Act
Definition
created gov agency to license radio stations
Term
Newspaper Preservation Act
Definition
local newspapers that combine all but their editorial operations can avoid antitrust laws
Term
Newspaper Revitalization Bill
Definition
PROPOSED; would allow newspapers tax-exempt status
Term
auxiliary enterprises
Definition
sideline sales
Term
oligopoly
Definition
industry in which few companies dominate everything (almost monopoly)
Term
Steve Jobs
Definition
cofounder of Apple Computer
Term
graphical user interface
Definition
visual icons and indicators
Term
Macintosh
Definition
first commercially successful small computer to use graphical user interface
Term
Grove's 3 stages for aging industries
Definition
ignore challenges, resist change, institute radical reforms too late
Term
Jack Valenti
Definition
lobbyist for MPAA who utilized celeb status to get money, laws, etc.
Term
Jimmy Wales
Definition
founder of Wikipedia
Term
Benjamin Day
Definition
publisher of the New York Sun
Term
Publick Occurrences
Definition
first American newspapaer
Term
New York Sun
Definition
first cheap daily
Term
penny press
Definition
affordable newspapers made possible by industrialization, urbanization, immigration, and literacy
Term
New York Times
Definition
150 gold-standard newspaper
Term
George Jones
Definition
NYT reporter who uncovered Tweed scandal
Term
Sullivan libel case
Definition
NYT wins unfettered reporting on public officials--must prove malicious intent in libel cases
Term
dime novels
Definition
first paperback books
Term
magazines
Definition
special interest; 12,000 in U.S.
Term
DeWitt and Lila Wallace
Definition
founded Reader's Digest
Term
aggregator
Definition
site that collects content from other sources and repackages
Term
highbrow slicks
Definition
magazine with intellectual content
Term
long-form journalism
Definition
essay-length, in-depth
Term
muckraking
Definition
investigative journalism
Term
Harold Ross
Definition
invented personality profile
Term
Hugh Hefner
Definition
created Q&A
Term
Margaret Bourke-White
Definition
photojournalist who covered WWII, Holocaust, industry in America
Term
Harper's Weekly
Definition
pioneered magazine visuals
Term
trade books
Definition
fiction and nonfiction, general-interest titles
Term
public domain
Definition
70 years after an author's death, copyright runs out
Term
Project Gutenberg
Definition
created by Michael Hart to create an online digital library
Term
number of book titles published p.a.
Definition
195,000
Term
print-on-demand
Definition
one copy printed on request, stored electronically
Term
book consolidators
Definition
Bertelsmann, Reed Elsevier, Pearson, News Corp
Term
Jeff Bezos
Definition
founded Amazon.com
Term
Harry Potter Effect
Definition
impact of bestselling book
Term
problem with e-books
Definition
no standard
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