Stephen Jobs and the Jobs' Model

• Steve Jobs: Leader of Apple computer who engineered the "digital hub"
• Jobs' Model: Three-step development model for stages of a new media-centric lifestyle - Computer Revolution, Internet Revolution, Digital Lifestyle
• Computer Revolution: Vast increase in human productivity, roughly 1980-1994
• Internet Revolution: Near-universal, low-cost, accessible and virtually instant communication, albeit mostly text; roughly 1994-2000
• Digital Lifestyle: Personal nad hand-held computers become a centerpiece of outgoing and incoming communication; roughly 2000 on

Marc Andreessen

• Software wunderkind who designed pioneer browser Netscape
• His browser Netscape sealed the fate of subscription-only walled-garden access to the Internet
• Netscape and copycat products offered free access to just about anything posted by anyone anywher

Walled Gardens

• Early business model for online portals with access limited mostly to proprietary content
• AOL is an example of a walled garden: set out to offer an encyclopedic array of features by subscription; for $20 a month people could buy access to news, games, email and whatever AOL posted inside "the garden"

Portals

•  one specially-designed Web page at a website which brings information together from diverse sources in a uniform way
• A portal may use a search engine API to permit users to search intranet content as opposed to extranet content by restricting which domains may be searched
• Apart from this common search engine feature, web portals may offer other services such as e-mail, news, stock quotes, information from databases and even entertainment content
• Portals provide a way for enterprises and organizations to provide a consistent look and feel with access control and procedures for multiple applications and databases, which otherwise would have been different web entities at various URLs

Sergey Brin and Larry Page

• Creators of Google serach engine
• In 1996 Brin and Page developed an idea to improve interent searches with algorithms that ranked web pages by the number of links to them from other relevant web pages
• Google is the dominant serach engine in the world 

ARPAnet

• Advanced Research Projects Agency Network (ARPAnet): Military network that proceeded internet
• Created in 1969 for communication between military contractors and universities doing military research
• In 1983 the national Science Foundation took it over

User-generated Content

• Internet messages that originate with an individual to communicate directly with a mass audience
• Ex: blogging, social networking, video sharing

Jack Dorsey

• invented Twitter
• began his career by designing software for dispatching couriers, taxis and emergency services from the web
• became interested in instant messaging and came up with the concept of Twitter
• It was a blend of IMing and blogging that gave new dimension to social networking 

Pierre Omidyar

• invented eBay
• in 1995 as a computer programmer in San Jose, CA, he added an auction function to his personal site
• Somebody posted a broken laser pointer and it sold for $14.83
• figured he was getting into something, and found investors, and the company grew exponentially
• ownership shares were offered to the public in 1998 and he became an instant billionaire

Corporation for Assinged Names and Numbers

• Internet's chief oversight agency
• organized the internet into useful segments with domain names, like .com and .biz