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Mass Comm. -Radio
NA
53
Communication
Undergraduate 1
02/22/2011

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Term
Radio is a special medium in that it is personal, varied (news, entertainment, etc), and everywhere
Definition
Term
What was an important invention that precursored the radio? (It was invented by Samuel Morse)
Definition
Telegraph
Term
How did Hertz contribute to the invention of the radio?
Definition
He proved the existance of radio waves, movement of electricity through the air.
Term
What was occuring at the same time the radio was being invented? (Similar to the digital revolution)
Definition
Electric revolution
Term
What is an electromagnetic spectrum?
Definition
Range of freuencies that can be used for transmitting radio waves with electricity.
Term
What combined the ideas of Edison, Hertz, and Morse to form the components of the radio?
Definition
William Marconi
Term
What is Morse Code?
Definition
Telegraph code of dots and dashes invented by Samuel Morse
Term
What was Sarnoff's vision?
Definition
To do "broadcasting"
Term
What is broadcasting?
Definition
Using technology to instantaneously reach a wide audience
Term
Who was it that added "voice" to radio by using a high frequency generator?
Definition
Fessenden
Term
What were the weireless telegraphy?
Definition
name for early radio transmission, before human voices could be carried on soundwaves
Term
What did De Forest invent and why was it so important?
Definition
De Forest invented the first vacuum tube (amplified radio signals); the predecessor of the modern electronics
Term
What was the Audion?
Definition
A tube invented by Lee De Forest that picked up and amplified radio signals (AKA vacuum tube)
Term
Name five people who made a significant contribution to radio and how they contributed
Definition
Hertz - Radio waves
Marconi - Components of the radio
De Forest - vacuum tube (amplify waves)
Sarnoff - Broadcasting
Fessenden - Human voice on sound waves
Term
How did WWI affect the radio?
Definition
Radio used for strictly military purposes; Military trained 10,000 people to use the new technology
Term
What was the Navy's America-first policy that was made into a law?
Definition
No foreign countries could own more than 25% of an American Broadcasting
Term
Who was Frank Conrad?
Definition
First amateur radio enthusiasts that was the first to become a commercial broadcaster
Term
Toll broadcasting
Definition
Early plan for radio revenue; access to radio would cost a certain amount of cash
Term
Sustaining programming
Definition
Regualr unsponsored broadcast shows designed to maintain audience contact until advertising can be solf for that time
Term
What is a network?
Definition
Group of interconnected broadcast stations that share programming; also the parent company that supplies that programming
Term
Owned and Operated Stats (O&O)
Definition
Possessed by and ran by the network; usually carry everything the network has
Term
Network Affiliate
Definition
Local station that has a contractual relationship to air a network's programming
Term
What was the first Network?
Definition
AT&T - connected NY to Boston
Term
How did radio networks affect the nation?
Definition
It unified the country culturally
Term
What was the first national radio networks?
Definition
National Broadcasting Company (NBC) by RCA
Term
What was the story behind William Paley and CBS?
Definition
Paley bought CBS when it was struggling. Offered better deals to local stations than NBC; stole talents from NBC with more lucrative contracts; quickly became the leader of radio news
Term
What was the Mutual Broadcasting System?
Definition
A coalition of independent stations-- got merged in 1998
Term
Where did American Broadcasting Network (ABC) come from?
Definition
RCA was forced to sell one of their broadcasting system since the government feared that it had too much influence. The resulting sale formed ABC.
Term
What has radio contributed towards TV programming?
Definition
IT has created the genre that we're familiar with (drama, comedies, operas, game shows, talk shows, etc)
Term
What was the Radio Act of 1912 and what event heavily influenced passing the law?
Definition
Require ships at sea to leave their radios on for 24 hours a day, and all radio transmitter require federal licensing. Titanic helped pass the act.
Term
What was spectrum scarcity?
Definition
There were more people who wanted to broadcast than there were enough frequencies to contain them
Term
What was the radio act of 1927?
Definition
Established the Federal Radio Commision (FRC); regulated the frequency each radio station could use; required that the broadcasters operated int he general interest of the people
Term
What was the communications Act of 1934?
Definition
FRC -> FCC;
Federal Communication Commission;
Power to regulate all means of interstate telephone/telegraph/radio communication
Term
Call letters
Definition
Broadcast station indentifications (Assigned by the FCC)
Term
What is "AM?"
Definition
Amplitude modulation 0 Radio tranmissions created by changing the power of the carrier waves
Term
What is "FM?"
Definition
Frequency modulation; transimission by changing the speed at which radio waves are generated
Term
Who invented the FM?
Definition
Edwin Armstrong
Term
What was the golden age of radio?
Definition
1930's to the end of WWI
Term
How did radio survive the oncoming of TVs?
Definition
Rise of FM, Transistor, and format programming
Term
What is a transistor?
Definition
Mini. vacuum tube that wasn't as fragile or energy draining
Term
What was Format radio?
Definition
Format radio was a consistent programming schedule that creates a recognizable sound/personality for a station. Ex., WABB
Term
Dayparts
Definition
Time divisions radio station make in the day to determine programming
Term
Format clock
Definition
Pie chart with all aspect of the programming hour shown
Term
What is sampling?
Definition
Small percentage of the audience is chosen to represent the rest
Term
What are turnkey networks?
Definition
Around the clock music coverage; very cheap; professional -> not much of a local station
Term
Public Radios
Definition
Radio that do not earn most of their moeny via advertisement; usually educational
Term
How is concentration of power in radio stations affecting the world?
Definition
one side of an argument/situation is emphasized. Sides that criticize the owner of the station is usually not expressed.
Term
How are radio stations changing due to "homogenized programing?"
Definition
Because radio stations copy a successful format, they all often sound similar. Go with what works; little experimentation
Term
Shock radio
Definition
Radio personalities who get humor and ratings from lewd, tasteless comments (sexism, racism, etc)
Term
Hate radio
Definition
Radio where they feed off people's hate, insecurity, etc so that they are prejudice towards a certain race
Term
Pirate Radio Stations
Definition
Unlicensed, Illegal, low power outlets
Term
Low power FM
Definition
low power stations that few people listen to
Term
Payola
Definition
Bribing DJs or Radio director to promote their records on their radio stations
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