Shared Flashcard Set

Details

Marketing: The Core Chapter 13 Vocab
Managing Marketing Channels and Supply Chains
20
Management
Undergraduate 3
11/12/2012

Additional Management Flashcards

 


 

Cards

Term
Marketing Channel
Definition
Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users.
Term
MultiChannel Marketing
Definition
Blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers.
Term
Dual Distribution
Definition
An arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product.
Term
Vertical Marketing Systems
Definition
are professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
Term
Intensive Distribution
Definition
When a firm tries to place its products or services in as many outlets as possible.
Term
Exclusive Distribution
Definition
When only one retail outlet in a specific geographical area carries the firm's products.
Term
Selective Distribution
Definition
When a firm selects a few retail outlets in a specific geographical area to carry its products.
Term
Channel Conflict
Definition
Arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.
Term
Disintermediation
Definition
A channel conflict that arises when a channel member bypasses another membter and sells or buys products direct.
Term
Logistics
Definition
Those activities that focus on getting the right amount of the right product to the righ tplace at the right time at the lowest possible cost.
Term
Supply Chain
Definition
The various firms involved in performing the activities required to create and deliver a product or service to consumers or industiral users.
Term
Total Logistic Cost
Definition
Expense associated with transportation, materials, handling and warehousing, inventory, stockouts, order processing, and return products handling.
Term
Customer Service
Definition
The ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.
Term
Vendor-Managed Inventory
Definition
An inventory management system whereby the supplier determines the product amount and assortment a customer needs and automatically delivers the appropriate items.
Term
*Transactional
*Logistical
*facilitating
Definition
Intermediaries make possible the flow of products from producer to ultimate consumers by performing what three basic functions?
Term
Time Utility
Place Utility
Form Utility
Definition
How do consumers benefit from intermediaries?
Term
Corporate Vertical Marketing
Definition
combination of successive stages of production and distribution under a single ownership.
Term
Backward Integration
Definition
Retailer might own a manufacturing operation
Term
Contractual Vertical Marketing System
Definition
independent production and distribution firms integrate their efforts on a contractual basis to obtain greater functional economies and marketing impact than they could acheive alone.
Term
Wholesaler-Sponsored Voluntary Chain
Definition
involves a wholesaler that develops a contractual relationship with small, independent retailers to standardize and coordinate buying practices, merchandising programs and inventory management efforts.
Supporting users have an ad free experience!