Term
|
Definition
| The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment |
|
|
Term
|
Definition
| The group of customers on which marketing efforts are focused |
|
|
Term
|
Definition
| 13 - 17 year old black in the tristate area |
|
|
Term
|
Definition
| The activities a firm can control to meet the needs of its consumers within the target market—product, distribution (place), promotion, and price |
|
|
Term
|
Definition
| Philosophy that an organizations should try to provide products that satisfy customer's needs through a coordinated set of activities that also allows the organization to achieve its goals |
|
|
Term
| Components to a marketing plan |
|
Definition
Executive summary- overview of plan;
Environmental analysis-company situation and marketing environmental;
SWOT analysis;
Marketing objectives;
Marketing strategies- how firm with accomplish objectives;
Marketing implementation- how they will carry out strategy;
Evaluation and control- how the results will be measured and evaluated |
|
|
