Term
| Marketing information Systems |
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Definition
| A process that first determines what information marketing managers need and then gathers sorts analysis stores and distributes relevant and timely marketing information to system users |
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| An internal corporate communication netowrk that uses internet technology to link company departments employees and databases |
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| Marketing Inteligence system |
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| A method by which marketers get information about everyday happenings in the marketing enviroment. |
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| Possible future situations that futurists use to assess the likely impact of alternative marketing strategies |
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| The process of collecting analyzing and interpreting data about customers, competitors and the business enviroment in order to improve marketing effectiveness. |
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| Research by firms that collect data on a regular basis and sell the reports to multiple firms. |
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| Research conducted for a single firm to provide specific information its managers need. |
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| Marketing Decision support system (MDSS) |
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Definition
| THe data analysis software and interactive software tha tallow managers to conduct analyses and find the information they need. |
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| Sophisticated analysis techniques to take advantage of the massive amount of transaction information now avaliable. |
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| A plan that specifies what information marketers will collect and what type of study they will do. |
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| Data that have been colleted for some purpose other than the problem at hand. |
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| Dat from resarch conducted to help the making a specific decision |
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| A technique that marketers use to generate insights for future, more rigorous studies |
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Definition
| One-on-one discussions between a consumer and a researcher. |
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| A product oriented discussion among a small group of consumers led by a trained moderator |
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| Tests that marketers use to explore peopls underlying feelings about a product especially appropriate when consumers are unable or unwilling to express their true reactions |
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| A comprehensive examination of a particular firm or organization |
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| A detailed report based on observations of people in their own homes or communities |
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| A tool that probes more systematically into the problem and bases its conclusions on large numbers of observations. |
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| A type of descriptive technique that invles the systematic collection of quantitative information |
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| A technique that tracks the responses of the same sample of respondents over time |
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| A tecnique that attempts to undertand cause and effect relationships. |
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| Tecniques that test prespecified relationships among variables in a controlled enviroment |
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| The use of the telephone to sell directly to consumers and business customers |
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| The extent to which research actually measures what it was intended to measure |
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Definition
| The extent to which research measurement techniques are free of errors |
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| The extent to which consumers in a study are similar to a larger group in whcih the organization has an interest |
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| The process of slescting respondens who statistically represten a larger poplulation of interest. |
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| A sample in which each member of the population has some known chance of being included |
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| A sample in which personal judgement is used in selecting respondents. |
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| The process of translating material to a foreign language and then back to the orignal language |
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Definition
| Information that is integrated from large consumer panels comprised of people who agree to participate in ongoing research. |
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