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| an organized effort to influence a company by refusing to purchase its products. |
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| consists of marketing activities designed to satisfy customer needs without negatively impacting the environment. |
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Definition
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| when making decisions, business people realize that they must consider factors beyond what their customers want and what is most profitable for the business. |
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Definition
| taking personal responsibility for actions. |
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Definition
| moral principles or values based on honesty and fairness. |
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Definition
| the sale of products and services to people in other countries. |
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