B2C (business-to-consumer): 

The process in which businesses sell to consumers. 

B2B (business-to-business): 

The process of selling merchandise or services from one business to another. 

C2C (consumer-to-consumer): 

The process in which consumers sell to other consumers. 

CRM (Customer relationship management): 

A business philosophy and set of strategies, programs and systems that focus on identifying and building loyalty among the firm's most valued customers. 

Entrepreneur:

 A person who organizes, operates, and assumes the risk of a new business venture. 

Exchange: 

The trade of things of value between the buyer and the seller so that each is better off as a result. 

Goods: 

Items that can be physically touched. 

→Ideas:← 

Marketing: 

An organizational function and a set of processes for creating, capturing communicating, and delivering value to customers and for managing customer relationship in ways that benefits the organization and its stakeholders. 

Marketing Channel: 

The set of institutions that transfer the ownership of and move goods from the point of production the point of consumptions; consists all the institutions and marketing activities in the marketing process. 

♥Marketing Mix (four P's):♥

 Product, Price, place, and promotion-the controllable set of activities that a firm uses to respond to the wants of it Target Markets. 

∞Marketing Plan: ∞

A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy  specified in terms of the four Ps, action programs, and projected or pro forma income (and other financial) statements. 

Relational Orientation: 

A method of building a relationship with customers based on the philosophy that buyers and sellers should develop a long-term relatinship. 

Services: 

Any intangible offering that involves a deed, performance, or effort that cannot be physcially possessed; intangible customer benefits that are produced by people or machine and cannot be seperated from the producer. 

Supply Chain: 

The group of firms that make and deliver a given set of goods and services. 

Value: 

Reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives. 

Value Cocreation:

 Customers act as collaborators with a manufacturer or retailer to create the product or services.