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Marketing and production combine for what?
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To create economic utilities
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What are the five economic utilities?
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Form
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Task
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Time
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Place
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Possession
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| Modern View On Marketing? |
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| A group of people that have the same or similiar wants and needs, ELDERLY KIDS ADULTS |
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A trade for a Trade
Limo rides for free advertising |
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| World Trading Organization |
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| You get maximum with minimum input. |
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| What are the Universal Functions of Marketing? |
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Buying
Selling
Grading
Transporting
Storing
Finance
Market Info
Risk Taking
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| Anyone between Supplier and Consumer |
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| Hired to fix specific issues |
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| A representative that can sign and spend for you |
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product era
Production era
Selling era
Marketing era
Societal era
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| Good product it would sell |
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| Produce more to sell more |
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| made efforts to sale (door to door) |
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| Sell through use of psychology |
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| What a consumer values an item vs what they paid |
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Product
Price
Promotion
Place
Positioning |
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Direct
Indirect
Intensive
Exclusive
Selective |
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Traditional -buy from one sell to another no sharing
Franchise- Everyone shares profits |
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| Use of select few dealers |
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| Group with same wants and needs that is profitable |
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| Expanded version of the marketing plan |
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| Strength Weakness Oppurtunities Threats |
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| What is market development |
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Building or creating a market with a new product
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| Exsisiting product plus exsisiting market |
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| New product plus exsisiting market |
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| Investing in many companies of different types |
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| Dividing market into segments |
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| What are ways to segment? |
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Geographic
Demographic
Psychographic
Behavior
Situation |
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| Placing product in a specific spot for better results |
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| Providing something your competitor cannot |
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Invites back to early access to sales
Takes care of the customer |
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| 1 Product+Many Groups=Many messages |
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| Creating a Clear understandable message |
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| Anything that interferes with your message |
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| What is Classical Conditioning? |
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| Has tried and prefers but will still use others |
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