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| The procedures of ensuring that a product meets its market's reqirements |
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| A system of sellers and purchasers of a product |
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| A section of market that consists of customers with similar needs |
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| Where a business targets a smaller segment of a larger market, where customers have specific needs and wants |
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| Where a business sells into the largest part of the market, where there are many similar products on offer |
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Political/Economic/Social/Technological
A method of analysing external influences affecting a bsn |
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Strength/Weaknesses/Opportunities/Threats
an examination of the bsn in terms of its S,W,O & T |
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| A plan of expenditure of a bsn on future marketing activities |
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| Targets a bsn wants to achieve through its marketing activities |
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| http://www.tuition.com.hk/dictionary/m.htm |
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| http://www.dineshbakshi.com/Marketing/Revision-Notes/marketing-plan.html |
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| http://tutor2u.net/revision_notes_business_gcse.htm |
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