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marketing Vocab week 1
this sucks
10
Marketing
11th Grade
09/06/2013

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Term
Advertising
Definition
Any paid form of non-personal presentation of ideas, goods, or services
Term
customers
Definition
the people who buy goods and services
Term
Durable goods
Definition
Tangible items that should last a long time
Term
economy
Definition
the system in which people make and spend their incomes
Term
feature
Definition
A fact about or characteristics of the product
Term
goods
Definition
Tangible objects and materials
Term
Marketing
Definition
the activity, set of institution, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Term
Marketing concept
Definition
A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals.
Term
non-durable goods
Definition
Tangible items that are consumed within a short time.
Term
personal selling
Definition
the from of promotion that determines client needs and wants and responds through planned, personalized influences purchase decisions and enhance future business opportunities
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