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| The set of information that can be legally obtained by various methods about a competitor. |
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| The process of dividing the market into groups based on demographic variables such as age, sex, family size, family life-cycle, income, occupation, education, religion, race, and nationality. |
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| A market-coverage strategy in which a firm targets several market segments and designs separate offers for each. |
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| Companies that are very close to, but not currently in, the product markets of your firm. |
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| Any unfilled opportunity in the market. |
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| The process of dividing a market into different geographical units as countries, states, regions, cities, or neighborhoods. |
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| This type of market is composed of a large number of NAICS codes and products sold to it tend to me homogeneous. |
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| Tailoring products and marketing programs for individual customers. |
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| Any product bought by firms for further processing or for use in conducting a business. |
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| A company owned by two or more non-related firms. |
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| The process of developing brands and promotions to the needs and wants of local customer/prospect groups. |
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| The firm seeking to attain the market leader position. |
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| A firm that follows developments of the market leader and market challenger but does not threaten either of them. |
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| The entity with the largest market share. |
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| A firm that finds and develops small market segments that are not of major interest to large market share firms. |
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| Describes the space a product occupies with a distinctive fit relative to competing products in the minds of target customers and prospects. |
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| The process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors requiring separate products or marketing mixes. |
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| The process of evaluating each market segment's attractiveness and selecting which segment[s] to enter. |
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Definition
| The process of developing products and marketing programs for specific individuals and local customer groups including local marketing and individual [1:1] marketing. |
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| A firm that is not currently in, or close to, any product market of your firm but could have a significant impact on those markets if it entered. |
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| Focusing on niches that seek a unique combination of benefits. |
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Definition
| An arrangement [formal or informal] were two or more firms agree to commit resources toward a specific objective. |
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| Psychographic segmentation |
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Definition
| The process of dividing a market into different groups based on social class, lifestyle, or personality characteristics. |
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Definition
| The process of creating, maintaining, and enhancing strong, value-based relationships with customers and other stakeholders. |
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Definition
| Isolating broad segments that make up a market and adapting the marketing offering for one or more target segments. |
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| Relationships [usually between two companies] that have complementary strengths and offsetting weaknesses. |
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| The Cardinal Rule - larger numbers usually always win. |
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| Companies in the same business selling the same or very similar products. |
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Definition
| This type of market is composed of a small number of NAICS codes and products tend to be very different. |
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Definition
| A way to measure the position of the business unit which includes market size, market growth, the intensity of competition, the relative price level, and amount of government regulation. |
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Definition
| A scale to measure the position of the business unit which includes market share, market knowledge, cost efficiency, technology, and relative quality. |
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