Term
Marketing Channel Design Steps
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Definition
1. Analyzing Consumer Needs
2.Setting Channel Objectives
3.Identifying major Channel Alternatives
4.Evaluating those alternatives |
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Term
New Product Development Process |
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Definition
1. Idea Generation
2.Idea Screening
3.Concept Development/Test
4.Marketing Strategy Development
5.Business Analysis
6.Product Development
7.Test Market
8.Commercialization |
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Term
Stages of Product Life Cycle
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Definition
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage |
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Term
Types of Consumer Products |
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Definition
Convenience
Shopping
Specialty
Unsought |
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Term
4 dimensions of product mix |
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Definition
Width- # of different product lines in the company
Length- Total # of items within product lines
Depth- # of versions of each product in the line
Consistency- how closely related the various product lines |
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Term
3 major pricing strategies |
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Definition
Customer Value Based Pricing
Cost Based Pricing
Competitive based pricing |
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Term
7 Types of Price Adjusment Strategies |
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Definition
1. Discount and Allowance
2. Segmented
3.Psycological
4.Promotional
5.Geographic
6.Dynamic
7.International |
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Term
5 types of product mix pricing |
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Definition
Product line pricing
Optional Product Pricing
Captive Product Pricing
By Product Pricing
Product bundle Pricing |
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Term
4 Characteristics that effect Service Marketing |
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Definition
Intangibility
Variability
Inseparability
Perishability |
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