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Definition
| products a consumer needs but isn't willing to spend much time looking for |
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Definition
| products bought often and routinely, such as daily packaged foods |
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| homogeneous shopping goods |
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Definition
| pdoducts customers see as the same and purchases by lowest price |
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| bought quickly and unplanned |
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Definition
| purchased immediately after the need is great and price isn't important |
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| heterogeneous shopping goods |
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| seen as different and inspects for quality and suitability such as furniture and clothing |
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Definition
| demand for business products deriving from demand for final consumer products |
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Definition
| product whose total cost is treated as a business expense in the year it's purchased |
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Definition
| long-;asting product used and depriciated for many years, often very expensive |
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Term
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Definition
| buildings, land rights, major equipment..important capital items that are one of a kind installations |
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Definition
| short-lived capital items...tools/equipment used in production or office such as copy machines and filing cabinets |
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Term
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Definition
| potential customers won't buy a brand unless it's changed..difficult and expensive to change |
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Definition
| final consumers don't recognize brand at all...such as school supplies and cheap dinnerware |
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Definition
| customers remember the brand and choose it over brands they don't know |
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Definition
| target customers usually choose the brand over others, usually due to habit or experience |
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Term
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Definition
| insist on firm's branded product and will search for it..the primary objective for marketers |
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Term
| dealer brands (private brands) |
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Definition
| created by middlemen...Kroger and Radio Shack brands |
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Term
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Definition
| brand name for several products...Keebler and Kenmore |
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Term
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Definition
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Term
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Definition
| introduction, growth, maturity, decline |
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Definition
| currently accepted or popular style w/ short life cycles |
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Term
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Definition
| idea that is fashionable only to certain groups who are enthusiastic about it |
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Term
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Definition
| customers or middlemen may not be satisfied w/ the marketing mix, or other new products may meet the same need better |
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Term
| new product development process |
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Definition
| idea generation, screening, idea evaluation, development, and commercialization |
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Term
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Definition
| making goods and services available in the right quantities and locations when customers want them |
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Term
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Definition
| channel of distribution..any series of firms or individuals who participate in the flow of products from producer to final user or consumer |
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Term
| discrepancies of quantity |
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Definition
| the difference between the quantity of products it is economical for a producer to make and the quantity final users or consumers normally want |
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Term
| discrepancies of assortment |
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Definition
| difference between the lines a typical producer makes and the assortment final consumers or users want |
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Term
| traditional channels of distribution |
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Definition
| various channel members make little or no effort to cooperate w/ each other |
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Term
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Definition
| firms at different levels in the channel of distribution |
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Term
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Definition
| firms at the same level of distribution |
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Term
| marketing-oriented approach to physical distribution |
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Definition
| all transporting, storing, and product handling activities of a business and a whole channel system should be coordinated as 1 system that seeks to minimize the cost of distribution for a given customer service level |
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Term
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Definition
| market function of moving goods...makes products available when and where they need to be, at a cost |
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Term
| alternative transportation modes |
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Definition
| trucks, boat, inland waterways, pipelines, and air..piggybacking and fishybacking |
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Term
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Definition
| combine small shipments of many shippers into more economical shipping quantities..accumulate small shipments from many shippers and reship in larger quantities to obtain lower transporting rates |
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Term
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Definition
| storage facilities owned or leased by companies for own lease |
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Term
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Definition
| independent storing facilities |
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Term
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Definition
| special kind of warehouse designed to speed the flow of goods and avoid unnecessary strong costs |
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Term
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Definition
| covers all activities involved in the sale of products to final consumers |
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Term
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Definition
| general stores carrying anything they could sell in reasonable volume |
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Term
| single and limited line retailers |
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Definition
| stores that specialize in certain lines of related products rather than a wide assortment |
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Term
| mass merchandising concept |
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Definition
| retailers should offer low prices to get faster turnover and greater sales volumes by appealing to larger markets |
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Definition
| carrying any product lines they think they can sell profitably..supermarkets and drugstores |
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Definition
| specialize in hard to handle assortments of proucts that a retailer doesn't want to manage |
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