Term
|
Definition
| The discipline that keeps track of a company's financial situation. |
|
|
Term
|
Definition
A nonprofit organization that helps produce
public servlce advertising
campaigns for government
agencies and other qualified
sponsors, |
|
|
Term
|
Definition
A sketch that shows the general arrangement and
appeaÌance of a finished ad.- |
|
|
Term
|
Definition
Changing an existing product and/or promotion to
better suit the characteristics of a
targeted country or region, |
|
|
Term
|
Definition
Colors that are located next to each othe¡ on
the color wheel and share the
same undertones; also known as
analogous colors. |
|
|
Term
|
Definition
A form of nonpersonal promotion in which companies pay to promote ideas, goods, or
seruices in a variety of media
outlets. |
|
|
Term
|
Definition
Independent businesses that specialize in
developing ad campaigns and
ctafting the ads for clients |
|
|
Term
|
Definition
A group of advertisements, commercials,
and related promotional materials
and activities that are designed as
a part of a coordinated advertising
plan to meet the specific goals of a
company |
|
|
Term
|
Definition
A
repÌesentation of an ad that shows
exactly how it will appear in prlnt |
|
|
Term
|
Definition
Intermediarles who bdng
buyers and sellers together and do
not own the goods they sell, |
|
|
Term
|
Definition
A partíal return of the
sale price for merchandise that the
customer has kept |
|
|
Term
|
Definition
An ability or natural
talen! the potential to learn a
certaln skill |
|
|
Term
| Artlcles of Incoraoration |
|
Definition
A
document filed with a state
department of commerce that
identifies the name and address of
a new corporation, its purpose, the
names of the initial directo$, and
the amount of stock that will be
lssued to each director, |
|
|
Term
|
Definition
Afood storage
process that keeps foods fresh
without refrigeration for up to six
months, |
|
|
Term
|
Definition
Standing up forwhat
you believe |
|
|
Term
|
Definition
A type of
research designed to obtain
informatlon on how people feel
about certain products, services,
companies, or ideas; also known as
opinion research |
|
|
Term
|
Definition
The difference in
value between a nation's exports
and its imports |
|
|
Term
|
Definition
A summary of a
business's assets, liabilities, and
owner's equlty. |
|
|
