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Marketing Terms Ch. 4
Vocab definitions for Ch. 4 from Marketing by Kerin
14
Marketing
Undergraduate 2
02/09/2011

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Term
Cause marketing
Definition
occurs when the charitable contributions of the firm are tied directly to the customer revenues produced through the promotion of one of its products.
Term
caveat emptor
Definition
The legal concept of "Let the buyer beware" that was pervasive in the American business culture prior to the 1960s.
Term
code of ethics
Definition
A formal statement of ethical principles and rules of conduct.
Term
Consumer Bill of Rights
Definition
A law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose and be heard.
Term
economic espionage
Definition
The clandestine collection of trade secrets or proprietary information about a company's competitors
Term
ethics
Definition
the moral principles and values that govern the actions and decisions of an individual or group
Term
Green marketing
Definition
Marketing efforts to produce, promote, and reclaim environmentally sensitive products.
Term
Laws
Definition
Society's values and standards that are enforceable in the courts.
Term
moral idealism
Definition
A personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.
Term
social audit
Definition
a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.
Term
sustainable development
Definition
Conducting business in a way that protects the natural environment while making economic progress.
Term
Triple-bottom line
Definition
The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
Term
Utilitarianism
Definition
A personal moral philosophy that focuses on the "greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior.
Term
whistle-blowers
Definition
Employees who report unethical or illegal actions of their employers.
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