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Marketing Research Exam #2
N/A
4
Marketing
Undergraduate 4
06/14/2010

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Term
Research Design
Definition
The blueprint for fulfilling research objectives and answering questions. 
Term
Exploratory Study
Definition
Loosely structured study or a phase in a research project designed to expand understanding of a topic, provide insights and possible insights and possible explanations, or discover future tasks. 
Term
Formal Study
Definition
Research question-driven process involving precise procedures for data collection and interpretation. 
Term
Statistical study
Definition
attempts to capture a populations characteristics by making influences from a sample's characteristics and then testing resulting hypotheses. 
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