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| BCG groth-market share matrix |
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| A portfolio analysis model developed by the boston consulting group that assesses the potential of successful products to generate cashe that a firm can then use to invest in new products. |
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| When firms offering similar goods or services compete on the basis of their brands reputation or perceived benefits. |
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| The over all patterns of change in the economy- including periods of prosperity, recession, depression and recovery- that affect consumer and business purchasing power. |
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| A plan that includes the decisions that guide the engire organization |
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| An ongoing process of making decisions that guide the firm both in sthe short term and for the long haul |
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| The group of diferent products or brands owned by an organization and characterized by different income-generating and growth capabilities |
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| THe process of gathering and analyzing publicly available information about rivals. |
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| A process that entails measuring actual performance, comparing the perfomance to the established markteting objectives, and then making adjustmens to the stragtegies or objectives on the basis of this analysis. |
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| The set of values, norms, and beliefs that influence the behavior of everyone in the organization. |
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| Statistics that measure obervable aspects of a population, including size age, gender, ethnic, groups, income, education, ocupation, and family structure. |
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| The prtion of income people have left over after paing for necessities such as housing, utilities, food, and clothing. |
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| diversification strategies |
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| Growth strategies that emphasize both new products and new markets. |
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| The uncontrollable elements outside an organization that may affect its performance either postitively or negatively. |
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| functional (tactical) planning |
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| A decision process that concentrates on developing detailed plans for strategies and tactics for the short tierm that support and organizations long term strategic plan |
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| The controllable elements inside and organization, including its people, its facilities, and how it does things that influence the operations of the organiztion. |
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| Market development strategies |
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| Growth strategies that introduce existing products to new markets. |
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| market penetration strageies |
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| Growth strategies designed to increase sales of existing products to current customers, non users, and users of cometitive brands in served markets. |
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| A document that describes the marketing enviroment, outlines the marketing objectives and strategy, and identigies who will be respnsible for carrying out each part of the marketing strategy |
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| A formal statement in an organizations strategic plan that describes the overall purpose of the organization and what it intends to achieve in terms of its customers, products , and resources. |
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| A market structure in which many firms, each having slighty different products, offer unique consumer benefits. |
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| A market situation in which one firm, the only supplier of a particular product, is able to contrtol the price, quality, and supply of that product. |
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| A market structure in which a relatively small number of sellers each holding a substantial share of the market compete in a market with many buyers. |
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| A decision process that focuses on developing detailed plans for day-to-day activites that carry out an organizations functional plans. |
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| Plans that focus on the dat to day execution of the marketing plan. Operational plans include detailed directions for the specific activities to be carried out, who will be responsible for them and timelines for accomplishing the tasks. |
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| Legal documentation granting an individual or firm exclusive rights to produce and sell a particular invention |
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| A market structure in which many small sellers all of whom offer similar products are unable to have an impact on the quality price or supply of a product. |
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| A management tool for evaluating a firms business mix and assessing the potential of an organizations strategic business units. |
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| When firms offering different prodcuts compete to satisfy the same consumer needs and wants. |
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| product development strategies |
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| Growth strategies that focus on selling new products in served markets. |
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| Individual units within the firm that operate like seperate companies, with each having its own mission, business objectives, resources, managers, and competitors. |
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| A magagerial decision process that matches an organization's resources and capabilities to its market opportuniiteies for long term growth and survival |
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| An analysis of an organizations strengths and weaknesses and the opertunities an threats in its external enviroment. |
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