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Marketing Principles -- Ch 17
Dev Intro Marketing Ch 17
37
Marketing
Undergraduate 2
12/01/2013

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Cards

Term
Tourists travel to ____________, places with some form of actual or perceived boundary, such as physical boundary of an island, political boundaries, or even market-created boundaries.
Definition
destinations
Term
____________ such as the United States contain thousands of ____________, including regions, states, cities, towns, and even visitor destinations within a town.
Definition
macrodestinations, microdestinations
Term
Tourism's most visible benefit is _____________ in hotels, restaurants, retail establishments, and transportation.
Definition
employment
Term
Second, less visible benefits are ________ industries and professions, many of which pay considerably more than the visible employment opportunities.
Definition
support
Term
The third benefit is the ___________ effect as tourist expenditures cycle through the local economy.
Definition
multiplier
Term
Tourism's fourth benefit is state and local ___________ derived from taxes on tourism, and helps shift the tax burden to ___________.
Definition
revenues, nonresidents
Term
Tourism also yields a fifth benefit, the __________ of locally made products.
Definition
export
Term
__________ marketing is an integral part of developing and retaining a location's popularity.
Definition
Destination
Term
Too often, planners focus only on destination developments without attention to __________ and ___________ attributes that attracted travelers to the destination in the first place.
Definition
retaining, preserving
Term
Tourist _____________ must balance temptation to maximize tourist dollars with preservation of the natural tourist attractions and the quality of life for local residents.
Definition
development
Term
Tourist destinations that build solid infrastructures can look for increased business by expanding from a seasonal product to a _______________ product or by expanding the geographic base of their product.
Definition
multiseasonal
Term
___________ tourism is a concept of tourism management that anticipates & prevents problems that occur when carrying capacity is exceeded.
Definition
Sustainable
Term
__________ capacity is determined by an environmental impact assessment.
Definition
Carrying
Term
___________ is one of the fastest growing niche markets in the travel industry & generally viewed as representing sustainable tourism.
Definition
Ecotourism
Term
Because leisure travel is _________ & __________, guests have come to expect amenities and services without questioning the environment.
Definition
emotional, discretionary
Term
Tourist __________ is fierce amid a growing and constantly changing tourist market, where, in addition to strong tourist destinations, declining places upgrade, and new places appear.
Definition
competition
Term
__________ includes travel time from airport to lodging, language barriers, cleanliness and sanitary concerns, access to amenities, and special needs.
Definition
Convenience
Term
__________ means risk factors like political instability civil disturbances, currency fluctuations, safety, etc.
Definition
Timeliness
Term
Tourism planners should conduct an ________ of the existing resources of their communities to determine opportunities for events.
Definition
audit
Term
Beyond economic value, events help create an _________ for a community.
Definition
identity
Term
Ability to concentrate attractions, facilities, and services in a convenient, accessible location is essential to create a strong destination __________.
Definition
pull
Term
Tourist _________ is highly dependent on public investments, woefully inadequate without private investment and market mechanisms to respond to changing consumer needs and wants.
Definition
expansion
Term
Destinations find they must make more than _______ or ________ investments to attract tourists.
Definition
financial, hospitality
Term
Many visitors destinations are in fact only __________ destinations for travelers on their way elsewhere.
Definition
stopover
Term
In an era in which most people in industrialized nations are urban or suburban dwellers, _________ tourism has become increasingly important.
Definition
farm
Term
Thousands of individuals choose to spend vacations assisting others, particularly in underdeveloped nations, an activity called ________-driven tourism.
Definition
purpose
Term
________ tourism is a fast & lucrative segment of tourism, as people travel internationally to gain access to less expensive health care.
Definition
Medical
Term
Tourism marketers know even though an area may attract an activity-specific segment, there is great _________ in providing reasons for others to come.
Definition
potential
Term
While the historical concept of travel has been to go someplace for a purpose, it can be argued that for many contemporary pleasure travelers, the real destination is the __________ of travel such as a cruise ship, river paddle ship, or a special railroad.
Definition
vehicle
Term
Several classifications have been used to describe different visitor destination segments:
a. ___________ mass tourists - Little or no influence over the travel experience other than to purchase one package or another.
b. __________ mass tourists - Somewhat more control over their itinerary. For instance, they may rent a car to visit attractions.
c. ___________ - They plan their own itineraries and make their own reservations
d. __________ - These people, the backpacker group, seldom, if ever, are found in a traditional hotel.
Definition
Organized
Individual
Explorers
Drifters
Term
Plog observed that destinations are first discovered by ____________ (backpackers or explorers)
Definition
allocentrics
Term
One job of a tourist organization is to increase the __________ of a destination.
Definition
accessibility
Term
Marketing information systems help identity and predict ____________ trends that are responsible for these changes.
Definition
environmental
Term
_________ markets must be identified and served.
Definition
Emerging
Term
Effective destination __________ requires congruence between advertising and the destination.
Definition
imaging
Term
An effective way of communicating with potential travelers is by offering __________.
Definition
packages
Term
City, county, or area __________ and ________ __________ (CVB) promote tourism on the local level.
Definition
convention, visitors bureaus
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