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Definition
| The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. |
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Term
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| a conscious choice from amoung two or more alternatives |
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Term
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| criteria or standards used in evaluating proposed solutions to a problem |
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Term
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Definition
| in a decision are the restrictions placed on potential solutions to a problem |
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Term
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Definition
| selecting representative elements from a population |
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Term
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Definition
| involves using precise rules to select the sameple such that each element of the population has a specific known chance of being selected |
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Definition
| using arbitrary judgements to select the sample so that the chance of selecting a particular element may be unknown or 0 |
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| involves drawing conclusions about a population from a sample |
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Term
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Definition
| facts and figures related to the problem |
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Term
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Definition
| facts and figures that have already been recorded before the project at hand |
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Term
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| fact and figures that are newly collected for the project |
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Term
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| facts and figures obtained by watching, either mechanically of in person |
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Term
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| facts and figures obtained by asking people about their attitudes, awareness, intentions, adn behaviors |
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Term
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Definition
| involves a computer and communication system to satify an org.'s needs for data storage, processing, and access |
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Term
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Definition
| the extraction of hidden predictive info from large databases |
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