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Marketing Management Ch 20
Basic Marketing Chapter 20 Vocab
11
Marketing
Undergraduate 3
04/25/2012

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Term
capital
Definition
the money invested in a firm
Term
working capital
Definition
money to pay for short-term expenses such as employee salaries, advertising, marketing research, inventory storing costs, and what the firm owes suppliers.
Term
stock
Definition
a share in the ownership of the company
Term
debt financing
Definition
borrowing money based on a promise to repay the loan, usually within a fixed time period and with a specific interest charge
Term
cash flow statement
Definition
a financial report that forecasts how much cash will be available after paying expenses.
Term
production capacity
Definition
the ability to produce a certain quantity and quality of specific goods or services.
Term
virtual corporation
Definition
where firms outsource manufacturing and are primarily a coordinator with a good marketing concept.
Term
task transfer
Definition
using telecommunications to move service operations to places where there are pools of skilled workers.
Term
mass customization
Definition
tailoring the priciples of mass production to meet the unique needs of individual customers.
Term
Natural accounts
Definition
the categories to which various costs are charged in the normal financial accounting cycle. Accounts include: salaries, wages, supplies, raw mats, advertising
Term
Functional accounts
Definition
the categories that show the purpose for which expenditures are made, used in the factory. includes milling, grinding, maintenance
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