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Marketing Management Ch 12
Basic Marketing Chapter 12 Vocab
14
Marketing
Undergraduate 3
04/09/2012

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Term
Logistics
Definition
the transporting, storing, and handling of goods in wats that match target customers' needs with a firm's marketing mix-both within individual firms and along a channel of distribution
Term
Physical Distribution (PD)
Definition
another common name for logistics
Term
customer service level
Definition
how rapidly and dependably a firm can deliver what they, the customers, want.
Term
physical distribution (PD) concept
Definition
concept saying that all transporting, storing, and product handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level
Term
total cost approach
Definition
In selecting a PD system, this involves evaluating each possible PD system and identifying all of the costs of each alternative
Term
supply chain
Definition
the complete set of firms aand facilities and logistics activities that are involved in procuring materials, tranforming them into intermediate or finished products, and distributing them to customers
Term
Electronic data interchange (EDI)
Definition
an approach that puts information in a standardized formt easily shared between different computer systems
Term
Transporting
Definition
the marketing function of moving goods
Term
containerization
Definition
grouping individual items into an economical shipping quantity and sealing them in protective containers for transit to the final destination.
Term
Storing
Definition
the marketing function of holding goods so they're available when they're needed
Term
Inventory
Definition
the amount of goods being stored
Term
Private Warehouse
Definition
storing facilities owned or leased by companies for their own use
Term
Public Warehouse
Definition
independent storing facilities that can provide all the services that a company's own warehouse can provide
Term
distribution center
Definition
a special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs
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