Term
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Definition
refers to a community,nation,or group that shares common traditions,institutions,activities and interests. |
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Term
GDP Gross domestic product |
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Definition
measures the total dollar value of goods and services a country produces within a given year |
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Term
NGOs nongovernmental organizations |
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Definition
are groups of private individuals who monitor the behavior of marketers or governments |
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Term
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Definition
refers to the shared values,beliefs and preferences of a particular society |
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Term
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Definition
happen when consumers refuse to do business with a company or nation in order to signal their disapproval of its actions and encourage change |
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