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marketing levens
chapter 4
5
Marketing
Undergraduate 1
02/08/2013

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Term
Society
Definition
refers to a community,nation,or group that shares common traditions,institutions,activities and interests.
Term
GDP Gross domestic product
Definition
measures the total dollar value of goods and services a country produces within a given year
Term
NGOs nongovernmental organizations
Definition
are groups of private individuals who monitor the behavior of marketers or governments
Term
Culture
Definition
refers to the shared values,beliefs and preferences of a particular society
Term
Boycotts
Definition
happen when consumers refuse to do business with a company or nation in order to signal their disapproval of its actions and encourage change
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